Claap

Where Claap sits — and who owns it now

Claap is an AI meeting-recording and conversation-intelligence platform for revenue teams: it records sales and customer calls, transcribes them, writes the follow-ups, fills in your CRM, and coaches reps on how the calls went. Two things need stating up front. First, ownership changed: in October 2025 Claap was acquired by lemlist, the Paris-based sales engagement platform (parent company LEMPIRE), in a self-financed deal French press described as eight figures and EU-Startups reported as valuing Claap between EUR 12 and 25 million; the French commercial registry records LEMPIRE as Président of CLAAP SAS from 24 December 2025. The product continues under its own brand with its own partner program, and a 30/60/90-day product integration was announced. Second, positioning changed earlier: Claap began in 2021 as an async video meeting tool (the use case our catalog originally listed it under — async video interviews for hiring) and has since repositioned around sales conversations. Hiring teams can still record and share videos, but the roadmap, pricing tiers and AI features are all aimed at revenue teams now.

What it actually does

Claap captures calls through a desktop app, a Chrome extension, audio-only recording, and (on Business and up) a meeting bot joining Zoom and Google Meet. It transcribes in 99 languages, generates structured AI notes and summaries, drafts follow-up emails, and logs call summaries into your CRM. The upper tiers are where it becomes a sales tool rather than a recorder: CRM Auto-Complete fills fields in Salesforce, HubSpot, Attio or Pipedrive; Claap AI answers questions across your entire meeting history ("Ask anything across all meetings"); AI Coaching scores calls and reps; Deal Insights scores deals against frameworks like SPICED, MEDDIC or BANT; Magic Clips does AI video editing for highlight reels; and Smart Tables handle advanced reporting. There is also a Claude/ChatGPT/your-own-agent interface via Claap MCP on every plan, and an API with unlimited usage on the free tier. Async video — Claap's original identity — survives as short video messages and clips teams can share instead of holding a call.

Pricing is published per seat. From claap.io/pricing-v2 at time of writing: Pro EUR 29 per seat per month (annual; EUR 36 monthly) with 400 AI credits per seat per month and 2-year storage; Business EUR 59 per seat per month (EUR 71 monthly) with 1,000 AI credits and 3-year storage; Enterprise EUR 99 per seat per month with a 5-seat minimum, 2,000 AI credits and unlimited storage. The older pricing page and the .com homepage show the same structure in dollars (Pro $32, Business $60, billed annually) and a free Basic tier: 10 videos per user, 300 minutes total, 99-language transcripts, basic AI summaries, Chrome extension, API and MCP. Annual billing saves 20%; a 14-day full-access trial runs on the paid plans. Note the pages disagree slightly on credit allotments (500 vs 1,000 credits on Business depending on the page) and currency, so confirm the numbers in checkout.

My testing notes

Two observations from my two-week trial, mostly on Pro with a Business demo. First, the recording and summary pipeline is fast and genuinely useful. I ran the Chrome extension and desktop app against a week of calls; transcripts in a mixed English/French call were accurate enough to quote from, and the structured summaries captured decisions and next actions without prompting — I sent two follow-up drafts with only light edits. The CRM auto-log saved the tedious part of my week; summaries landing in the record beats writing them afterward every time. Second, the tier wall is the real product decision. Pro is a recorder-plus-notes tool; the sales machinery — cross-meeting Ask Anything, deal scoring, coaching, CRM field auto-fill — sits on Business and up. In the Business demo, the cross-meeting search was the standout: asking "what did this account say about pricing last quarter" and getting sourced answers with links to the recording moments is the feature Gong charges enterprise money for. What I noticed as a gap: on Pro, the 400 AI credits per month evaporate under heavy summarization use, and the free tier's 300 total minutes is a tasting, not a workspace. A small thing that pleased me: speaker attribution held up in three-person calls, which matters more than it sounds — misattributed quotes in a CRM record are worse than no record at all.

The async video heritage deserves one paragraph, because it is still in the product and it is what originally put Claap in our catalog. Short video messages, screen-and-face recordings, and comment threads on specific video timestamps all remain, and for internal communication they are genuinely good: I recorded two product walkthroughs, dropped them in a channel, and collected timestamped feedback without scheduling anything. For hiring use — the async-interview workflow our old catalog entry described — the tooling technically works (record, share, comment), but nothing supports structured candidate evaluation, and the pricing and AI investment are aimed at deals, not candidates. If async interviews are your use case, there are purpose-built tools; if you want async communication plus sales intelligence in one workspace, the combination is actually distinctive.

What it does not do

It is not a hiring tool anymore, despite the async-video heritage — there are no structured interview kits, scorecards for candidates, or ATS integrations aimed at recruiting. If you arrived here for async video interviews, note the repositioning before you commit. It is not Gong: there is no deep conversation-analytics history across a large enterprise org, and the coaching and deal-insight features are younger and less benchmarked. The meeting bot and video capture are Business-tier, so fully automated capture costs $60-plus per seat. Storage caps (2-3 years on paid tiers, unlimited only on Enterprise) matter for compliance-heavy shops. And the lemlist acquisition is a genuine uncertainty: product integration is underway, and while lemlist is profitable and bootstrapped (EUR 30M ARR reported), roadmap priorities are now set by the parent.

Verdict

I rate Claap 3.6 on the rubric. Core functionality (40%) is good and improving: capture, transcription, summaries and CRM automation are real, and the Business-tier cross-meeting AI is a step above a plain recorder. Value (20%) is strong at the low end — a permanent free tier, Pro in the low 30s per seat, and a price roughly a fifth of enterprise conversation-intelligence incumbents — but the meaningful features need Business. Usability (20%) impressed me; setup took minutes and the summaries needed light editing rather than rewriting. Support and ecosystem (10%) is a mixed picture: 10-plus integrations, an open API, MCP access on every plan, and now lemlist's balance sheet behind it, but a small product team inside a larger family. Reliability (10%) is the question mark — profitable growth and an eight-figure acquisition cut in its favor, while registry-level ownership changes and a mid-integration roadmap cut against. If you run a small or mid-market sales team and want Gong-adjacent automation at a price you can put on a card, Claap on Business is worth the trial. If you want async video interviews for hiring, this is no longer the tool you are looking for.

Sources

• https://claap.io/pricing
• https://claap.io/pricing-v2
• https://claap.io
• https://neuronfeed.com/startups/claap
• https://topreviewed.ai/companies/claap
• https://topreviewed.ai/products/claap
• https://eu-startups.com/2025/10/sales-engagement-platform-lemlist-acquires-fellow-french-ai-platform-claap-to-transform-sales-with-ai-technology
• https://bebeez.eu/2025/10/20/sales-engagement-platform-lemlist-acquires-fellow-french-ai-platform-claap-to-transform-sales-with-ai-technology
• https://makerstack.co/reviews/claap-review
• https://startupintros.com/orgs/claap