Claap vs Culture Amp
A detailed comparison to help you choose between Claap and Culture Amp.
🏆
Verdict: Culture Amp wins
Culture Amp scores 4.2/5, edging out Claap at 3.6/5. People teams at 200+ employee companies who treat engagement measurement as a strategic, benchmarked discipline and want performance and development attached to the same data.
Claap AI-powered async video for interviews | Culture Amp Employee feedback platform that turns survey data into actionable insights | |
|---|---|---|
| Rating | 3.6 (1 review) | 4.2 (1 review) |
| Pricing Model | free | paid |
| Starting Price | Free | From $5/mo |
| Best For | Small and mid-market revenue teams that want call capture, AI follow-ups and CRM automation at a fraction of enterprise conversation-intelligence prices. | People teams at 200+ employee companies who treat engagement measurement as a strategic, benchmarked discipline and want performance and development attached to the same data. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierteam features | ssoteam features |
| Visit Claap → | Visit Culture Amp → |
Claap
Pros
- + Transcription and structured summaries were accurate in mixed-language calls; two of my follow-up emails went out with light edits only
- + Cross-meeting Ask Anything returns sourced answers with links to recording moments — the strongest feature I tested on Business
- + Published per-seat pricing with a permanent free tier and a 14-day full trial; no sales call required to evaluate Pro
- + CRM auto-logging into Salesforce, HubSpot, Attio or Pipedrive removes the post-call admin entirely
- + MCP and an unlimited-usage API on every plan, including free — unusual at this price point
Cons
- - The sales machinery (coaching, deal scoring, CRM auto-fill, meeting bot) is locked to Business at EUR 59/$60 per seat
- - No longer a hiring product — no interview kits, candidate scorecards or recruiting ATS integrations despite the async-video heritage
- - 400 AI credits per month on Pro run out fast under heavy summarization; free tier's 300 total minutes is a tasting
- - The lemlist acquisition puts the roadmap inside a parent mid-integration; feature priorities may shift
- - Pricing pages disagree on credit allotments and currency between the .io and .com variants
Culture Amp
Pros
- + Survey methodology and question design are visibly stronger than generic pulse tools — items measure specific constructs rather than vibes
- + Benchmarking against external company data puts survey scores in context immediately, not just against your own last quarter
- + AI comment summaries condensed hundreds of open-text responses into themes matching my manual reading, with links back to source comments
- + AI Coach is included in every plan and its suggested manager actions were concrete conversation prompts, not platitudes
- + Service tiers scale sensibly — named Customer Success partner and implementation PM from the 200–999 band up
Cons
- - No list price, no free plan, no trial — every plan is quote-based and billed annually, so budgeting requires a sales call
- - Proprietary scoring concepts (Retention Insights, Performance Culture Quadrant) are not explained transparently on the pricing page
- - Not an HRIS: core records and payroll must live elsewhere and flow in via HRIS integrations
- - Under 200 employees gets only group Customer Success support, and the depth may exceed what a small team needs
- - Bespoke reporting cuts can feel constrained by the platform's own analysis framework
Frequently Asked Questions
Which is better, Claap or Culture Amp?▼
Culture Amp scores higher at 4.2/5 vs 3.6/5 for Claap, making it the better-rated option in our comparison.
What is the difference between Claap and Culture Amp?▼
Claap: Claap records and transcribes sales and customer calls, then writes summaries, updates your CRM and highlights deal insights for revenue teams. Free plan for light use. Culture Amp: Culture Amp collects employee engagement, performance and development feedback and turns the survey results into benchmarks and action plans for managers.
Is Claap or Culture Amp more affordable?▼
Claap starts at €0/mo, Culture Amp starts at €5/mo. Check the comparison table above for current pricing.
Stay in the loop
Get weekly updates on the best new AI tools, deals, and comparisons.
No spam. Unsubscribe anytime.