AI Tools That Work With HubSpot

Fathom AI

Freemium

Free AI meeting recorder and note-taker

4.3 (1)

Fathom joins Zoom, Google Meet and Microsoft Teams calls to record, transcribe and summarise them, and can push the summary into a CRM.

Best for: Individuals who want free, unlimited AI meeting notes, and sales or customer success teams that want call summaries written into their CRM without revenue-intelligence pricing.

Storylane

Freemium

AI interactive product demo builder

4.3 (1)

Storylane lets go-to-market teams build interactive product demos and demo hubs that prospects click through themselves, alongside conversational AI agents that qualify inbound traffic.

Best for: Mid-market SaaS marketing and sales teams who want prospects clicking through HTML-fidelity product demos instead of watching videos, and can fund the $500/month Growth tier once demos become a pipeline channel.

Intercom

From $39/mo

Customer communication platform with AI-powered automation

4.2 (1)

Intercom is a customer service platform combining a helpdesk, messenger and its Fin AI agent, which resolves conversations before they reach a person.

Best for: Support organisations with meaningful ticket volume and solid documentation who want outcome-priced AI resolution that can run on their existing helpdesk or replace it with one workspace.

Calendly

Freemium

Scheduling without the back-and-forth emails

4.2 (1)

Calendly handles meeting scheduling by sharing your availability, and covers the surrounding work of routing, reminders, payments and follow-up.

Best for: B2B sales, recruiting and consulting teams whose week runs on meetings and who need availability sharing, routing and reminders without building a scheduling system — one flat cost per host, no usage meters.

Apollo.io

Freemium

AI-powered B2B prospecting and outreach

4.2 (1)

Apollo.io combines a B2B contact database with sequencing, dialling and deal tracking for go-to-market teams.

Best for: SDR and founder-led outbound teams that want one subscription for B2B contact data plus sequencing and calling, and are willing to manage a credit budget.

HeyGen

Freemium

Create AI presenter videos in any language

4.2 (1)

AI video generator with talking avatars, lip-sync and video translation. Free plan (3 videos/mo); Creator from $24/mo billed yearly.

Best for: Marketing, sales enablement and training teams producing presenter videos and localized versions at volume who need avatar output good enough to publish without disclaimers.

Jiminny

From $85/mo

AI sales coaching and conversation intelligence

4.1 (1)

Jiminny records and analyses sales calls, surfacing coaching moments and deal risk for revenue teams.

Best for: Sales managers and RevOps leads at 5-to-100-rep teams who want coaching-first conversation intelligence, fast setup and strong CRM automation without enterprise-tier spend.

Seventh Sense

From $80/mo

AI email send time optimization

4.1 (1)

Seventh Sense works with HubSpot and Marketo to send each recipient's email at the time they are most likely to open it, and monitors deliverability.

Best for: HubSpot or Marketo teams sending to large, long-lived lists who want per-person timing and frequency optimisation with published, seat-free pricing.

Lavender

Freemium

AI email coach that helps you write better cold emails

4.1 (1)

Lavender is an email coach for salespeople that scores a draft as you write it and suggests changes to get more replies, inside Gmail, Outlook and outreach tools.

Best for: SDRs and AEs who already run outbound in Gmail, Outlook, or a sales engagement platform and want a measurable coach on cold-email quality rather than an AI ghostwriter.

Softr

Freemium

Build web apps and portals without code

4.1 (1)

Softr is a no-code builder for client portals and internal tools on top of data in Airtable, Google Sheets, HubSpot or a database, so non-developers can publish an app from a template.

Best for: Agencies, ops teams and non-technical founders building client portals and internal tools over real data who want AI generation without giving up visual editing.

Zapier

From $19.99/mo

Connect your apps and automate work

4.1 (1)

Zapier connects thousands of web apps so you can automate repetitive tasks without code, such as sending form entries to a CRM. Free plan with 100 tasks a month.

Best for: Non-technical teams automating mainstream business apps who value predictable, easy-to-learn glue over raw flexibility or low per-task cost.

Semrush Content Toolkit

From $129/mo

SEO-powered AI content creation

4.1 (1)

Semrush Content Toolkit is an AI writing tool that finds topics, creates briefs, and writes full articles tuned for Google and AI search, for marketers and small businesses that publish content.

Best for: SEO-led content teams already paying for Semrush who want briefs and articles that inherit their keyword research instead of starting from a blank prompt.

Notta

Freemium

Transcribe and summarize meetings and audio in seconds

4.1 (1)

Notta records and transcribes meetings, interviews and audio files and then writes summaries and action items. It can join a call as a bot or record on the device.

Best for: Multilingual teams and meeting-heavy professionals who want accurate transcripts, action items and translation in one workspace with broad meeting-platform coverage.

Tavus

From $99/mo

Personalized AI video at scale

4.1 (1)

Tavus builds conversational video AI: interactive avatars that see, hear and reply face to face in real time, available as an API and a no-code builder.

Best for: Product and engineering teams building real-time AI agents with a human face and voice who need a conversational video API with production controls.

Grain

Freemium

AI meeting recording and insights for sales

4.0 (1)

Grain records, transcribes and summarises meetings, and clips the moments worth sharing into the CRM or a message.

Best for: Sales and customer-facing teams of roughly 5-50 seats that want meeting capture, CRM-ready notes, and call coaching at published per-seat prices.

Windsor.ai

Freemium

Connect all your marketing data to one dashboard

4.0 (1)

Windsor.ai is a no-code data integration platform that pulls marketing and business data from over 350 sources into BI tools, warehouses and AI assistants.

Best for: Marketing and growth teams reporting across five or more ad, analytics and CRM channels who want normalized data in Looker Studio, Power BI or a warehouse without maintaining their own pipelines.

Superhuman AI

From $30/mo

The fastest email experience with AI

4.0 (1)

Superhuman is a productivity suite built around fast email and documents, with AI drafting, summarising and search across them.

Best for: Founders, executives and other high-volume email operators who spend four or more hours a day in Gmail and will pay a premium to cut triage time.

My AskAI

Free tier

AI-klantsupport agent

4.0 (1)

My AskAI adds an AI support agent to an existing helpdesk such as Intercom, Zendesk or Freshdesk, answering common questions from your own content before they reach an agent.

Best for: Support teams handling 1,000+ monthly tickets in an established helpdesk who want AI deflection without migrating off Intercom, Zendesk or Freshdesk.

HubSpot AEO

Freemium

Monitor and optimize AI brand recommendations

4.0 (1)

HubSpot AEO shows how your business appears in AI answers from ChatGPT, Gemini, and Perplexity, where competitors win, and what to change to improve your visibility.

Best for: Marketing teams — especially HubSpot CRM customers — whose buyers ask ChatGPT, Gemini and Perplexity before visiting the site, and who want measured AI visibility with citation-backed content priorities.

HubSpot

Freemium

All-in-one CRM marketing and sales platform

4.0 (1)

Comprehensive CRM platform that unifies marketing, sales, and customer service with AI-powered insights and automation tools.

Best for: Small to mid-market teams that want one shared customer record across marketing, sales and service and are willing to budget for the Professional step when automation needs get serious.