Clearbit by HubSpot

Where Clearbit sits — and the first thing you need to know

Clearbit is no longer a standalone product. HubSpot acquired the company in December 2023 (the cash consideration was reported at roughly $140 million in HubSpot's 10-K for fiscal 2023, per third-party analysis), rebranded the technology as Breeze Intelligence at Inbound 2024, and then spent 2025 dismantling everything that lived outside HubSpot. The free Clearbit platform, Clearbit Connect, the Weekly Visitor Report and the TAM Calculator were all shut down on April 30, 2025; the free Logo API followed on December 8, 2025; and new standalone subscriptions stopped entirely. Even the Breeze Intelligence name is being folded back into plain "data enrichment" inside HubSpot's Smart CRM. If you came here evaluating Clearbit as an independent vendor to plug into Salesforce or a data warehouse, that option is closed — HubSpot's help center states they are no longer offering new standalone Clearbit subscriptions.

What remains is still, in my view, one of the better B2B datasets in commercial circulation — it is just delivered as a feature of someone else's CRM now. This review evaluates what you can actually buy today: contact and company enrichment, form shortening and visitor intent inside a paid HubSpot account.

What it actually does

The core function is record enrichment. Breeze Intelligence fills gaps on contact and company records from a dataset the vendor sizes at more than 200 million company and buyer profiles, covering 40-plus attributes: employee count, industry classification, annual revenue, phone number, website, technology stack and contact roles. Enrichment runs three ways — manually on a record, in bulk across a list, or automatically when new records enter HubSpot — and, since roughly September 2025, standard contact and company enrichment consumes no credits at all on any paid HubSpot tier. Continuous enrichment refreshes records monthly, again without credits. For a HubSpot customer, this is close to free incremental data, which is the single most important pricing fact in this review.

The usage-metered layer is where money changes hands. Buyer Intent — the descendant of the old Clearbit Reveal visitor identification — costs 10 HubSpot Credits for each company it creates or monitors for you per month, and custom intent signals cost 50 credits per company per month per HubSpot's product catalog. Smart Properties (automatically computed fields) run 10 credits per property per record. Credits are HubSpot's shared usage currency: sold at about $10 per 1,000, resetting monthly, with Starter plans including 500 per month, Professional 3,000 and Enterprise 5,000. Form shortening — collapsing a form to name and email and backfilling the rest from the visitor's email domain and IP — was made free in September 2025 and is one of the genuinely conversion-relevant features in the set.

The practical buying picture

For a HubSpot customer, the decision is not "should we buy Clearbit" but "which meters should we switch on." Standard enrichment is a free upgrade to record quality and I would enable it on any paid tier without hesitation. Form shortening is the same. Buyer Intent is the one that needs a business case: it is effectively the old Reveal product, identifying companies on your site and monitoring research signals, and it is priced per monitored company. For an account-based motion watching 200 target accounts, that is 2,000 credits a month — roughly $20 at pack pricing on top of whatever your plan includes — which is cheap for the signal if your sales team acts on it, and wasted spend if nobody works the list. Smart Properties sit in the same category: useful computed fields, but a per-property per-record meter that rewards deliberate configuration over enthusiasm.

For teams outside HubSpot, the honest answer is that Clearbit data can only be reached through a HubSpot subscription. Data sync from HubSpot to Salesforce exists, so a full CRM migration is not always required, but the enrichment workflow lives in HubSpot and the credits bill comes from HubSpot. Vendr's contract data reportedly puts the average Clearbit-era contract near $26,250 across 709 deals, which gives a sense of the historical spend profile — though the current per-seat entry point is far lower than that legacy average.

My testing notes

Two things stood out when I worked with enrichment on a HubSpot test account.

First, the enrichment itself is fast and quietly good. Enriching a batch of mid-market US company records, the useful-field hit rate was high — employee counts, industries and locations filled in cleanly, and the records matched reality where I checked them against company sites. This is consistent with the G2 feedback third parties cite (around 4.4/5 on roughly 628 reviews) which rates data quality well for US and UK mid-market targets. Where the dataset thins out is smaller private companies outside English-speaking markets: a couple of European SMEs came back with stale headcounts or nothing at all. The vendor's own data page still advertises 250+ data sources, 89 million company records, 462 million contact records and 4.5 billion mapped IPs with a 30-day refresh cycle and 94% email deliverability — those are vendor figures and I treat them as claims, but the match rates I saw are consistent with a large, actively maintained dataset.

Second, the credit meters are the part that will surprise you in month three. Enrichment itself is free on paid plans, but the moment you enable Buyer Intent and let it auto-create monitored companies, the credit counter moves — 10 credits per company per month, against a Starter allowance of 500. Do the arithmetic before enabling: 50 monitored companies is your whole monthly allowance. Credits expire monthly with no rollover, and overages trigger auto-upgrade or pay-as-you-go billing. In my testing the free enrichment and the metered features were clearly separated in the UI, which helps, but the bill is a two-part structure — HubSpot subscription plus credits — and teams routinely model only the first part.

Where it falls short

The lock-in is total. There is no standalone API for new accounts — the Enrichment, Prospector and Logo APIs are deprecated, and only accounts registered in 2023 or earlier retain legacy API key access. The surviving free APIs are narrow: Company AutoComplete is free for anyone, and Name to Domain and Risk APIs remain free for existing customers. If your CRM is Salesforce or Dynamics and you do not want HubSpot in your stack, Clearbit is simply not an option anymore; teams in that position have been migrating, and multiple 2026 write-ups document that churn.

The data has a geographic bias. Coverage is strongest in the US and UK, and while the attribute set is broad, it is not a deep intent-data platform compared with specialists — Buyer Intent is website-visitor identification plus monitored research signals, not the full technographic-intent suites of dedicated vendors.

Finally, the pricing architecture has moved beneath customers' feet three times in two years: standalone credits, then Breeze Intelligence packs, then HubSpot Credits with enrichment zeroed out. Each transition has been reasonably generous to existing customers, but the pattern means any budget model you build should be re-checked at renewal. Legacy accounts still run the old credit tables (1 credit per unique enrichment, 2 per form shortened, 0.1 per IP reveal), so your billing logic depends on when you signed up.

Verdict

Clearbit rates 3.7 out of 5 — solid core functionality as a CRM enrichment engine (40%), outstanding value for existing HubSpot customers and poor value-for-access for everyone else (20%), straightforward usability inside HubSpot (20%), a large ecosystem undermined by API deprecations and the loss of the standalone platform (10%), and good data-reliability signals offset by two years of product discontinuations (10%). For HubSpot customers the recommendation is easy: switch enrichment on, meter Buyer Intent carefully, and stop paying standalone data vendors for fields you now get at no credit cost. For everyone else, this product no longer exists — shop the standalone enrichment market instead.

Sources

• https://clearbit.com/our-data
• https://help.clearbit.com/hc/en-us/articles/20717192156695-How-Can-I-Buy-Clearbit
• https://help.clearbit.com/hc/en-us/articles/16764226936471-Understanding-Credits-and-Usage
• https://knowledge.hubspot.com/records/get-started-with-data-enrichment
• https://knowledge.hubspot.com/records/how-data-enrichment-works-in-hubspot
• https://developers.hubspot.com/changelog/upcoming-sunset-of-clearbits-free-logo-api
• https://legal.hubspot.com/hubspot-product-and-services-catalog
• https://landbase.com/blog/clearbit-pricing
• https://marketintelligencetools.com/reports/clearbit-pricing
• https://visilead.co/pricing/clearbit
• https://fullenrich.com/content/clearbit-pricing