Clearbit by HubSpot vs Shopify
A detailed comparison to help you choose between Clearbit by HubSpot and Shopify.
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Verdict: Shopify wins
Shopify scores 4.6/5, edging out Clearbit by HubSpot at 3.7/5. Anyone from solo sellers to scaling brands who wants a complete, hosted commerce stack — payments, inventory, POS, B2B and shipping — with AI tooling bundled rather than metered.
Clearbit by HubSpot B2B data enrichment, now part of HubSpot |  Shopify Complete ecommerce platform for online stores | |
|---|---|---|
| Rating | 3.7 (1 review) | 4.6 (1 review) |
| Pricing Model | freemium | freemium |
| Starting Price | Free tier available | Free tier available |
| Best For | HubSpot customers on paid tiers who want automatic CRM enrichment and visitor intent without buying a separate data vendor. | Anyone from solo sellers to scaling brands who wants a complete, hosted commerce stack — payments, inventory, POS, B2B and shipping — with AI tooling bundled rather than metered. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierapi access | team featuresmobile appfree tierapi access |
| Visit Clearbit by HubSpot → | Visit Shopify → |
Clearbit by HubSpot
Pros
- + Standard contact and company enrichment is included at zero credit cost on any paid HubSpot seat since fall 2025 — genuinely useful incremental data at no marginal price.
- + Enrichment matched well on US and UK mid-market records in my batch test; employee counts, industries and locations filled in cleanly.
- + Form shortening has been free since September 2025 and pre-fills known fields from email domain and IP, which is a direct conversion improvement.
- + Continuous enrichment refreshes records monthly without consuming credits, so CRM hygiene improves passively.
Cons
- - Standalone Clearbit is gone: free tools shut down April 30, 2025, the free Logo API December 8, 2025, and no new standalone subscriptions are sold.
- - Buyer Intent and Smart Properties burn HubSpot Credits (10 per monitored company per month), and credits expire monthly with no rollover.
- - No path for non-HubSpot CRMs — the Enrichment API is deprecated for new accounts and legacy keys are limited to pre-2024 accounts.
- - Data coverage thins outside US/UK mid-market; smaller European companies returned stale or missing fields in my testing.
- - Pricing mechanics have changed three times since the 2023 acquisition, so any cost model needs re-checking at renewal.
Shopify
Pros
- + From empty account to live store with payments, theme and shipping took me under an hour — the defaults are the product
- + Sidekick and 'millions of tokens' of AI usage are bundled into every paid plan including Basic, not metered as an add-on (vendor pricing page, at time of writing)
- + Transparent, published rate card: third-party transaction fees fall 2%/1%/0.6%/0.2% across tiers, so upgrade decisions are calculable arithmetic
- + Yearly billing cuts every core plan roughly 25% ($29/$79/$299 per month vs $39/$105/$399), with no negotiation required
- + Every plan now carries 200+ real-time reports, 10 inventory locations, 3 B2B catalogs and unlimited products — the base feature floor is high
Cons
- - Basic includes no additional staff accounts and no third-party carrier-calculated shipping, walls that bite quickly once you have any help
- - Checkout customization is locked to Plus (from $2,300/month on a 3-year term) except for limited thank-you-page edits
- - Third-party payment providers add 2% on Basic — an invisible tax that changes the plan math entirely if Shopify Payments is unavailable in your market
- - Real store costs are driven by paid apps, which are unvetted in quality and can double the platform spend
- - Sidekick's custom-app generation was gated to Grow and above in April 2026, and the 'millions of tokens' allowance is a vendor claim with no published metering
Frequently Asked Questions
Which is better, Clearbit by HubSpot or Shopify?▼
Shopify scores higher at 4.6/5 vs 3.7/5 for Clearbit by HubSpot, making it the better-rated option in our comparison.
What is the difference between Clearbit by HubSpot and Shopify?▼
Clearbit by HubSpot: Clearbit enriches company and contact records with public and proprietary B2B data, scores and routes leads, and reveals buying intent from website visitors. It was acquired by HubSpot and is now HubSpot's native data provider. Shopify: Shopify is an all-in-one commerce platform for building and running an online store, with tools for payments, inventory, marketing, and an AI assistant called Sidekick.
Is Clearbit by HubSpot or Shopify more affordable?▼
Clearbit by HubSpot starts at €0/mo, Shopify starts at €0/mo. Check the comparison table above for current pricing.
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