Rows AI

The headline: Rows is being discontinued

Read this first if you are considering Rows: the product is being wound down. In February 2026, Superhuman announced it had agreed to acquire Rows (blog.superhuman.com), and the announcement from Rows itself states the plan plainly — the Rows product will be gradually sunset over three months, with rows.com fully winding down on May 31, 2026 (rows.com/blog/post/rows-is-joining-superhuman). The team joins Superhuman from Porto, Portugal, to work on Coda, the workspace product in Superhuman's suite alongside Grammarly, Mail and Go (blog.superhuman.com, portugalstartupnews.com). The acquisition terms were not disclosed. At the time of writing, the rows.com pricing page still loads and still carries a "Rows has joined Superhuman" banner, but the wind-down date has passed and I would not start a new workflow on this product under any circumstances, and I would treat any third-party review still recommending it as out of date. Everything below documents what Rows was, because the underlying technology is folding into Coda and existing users need to know exactly what they are migrating off and where the technology is going.

I want to be fair to the product while saying that clearly. Rows was one of the best-executed ideas in the productivity category: a spreadsheet that connected directly to live business data and answered questions in plain language instead of formulas. Founded in 2016 by Humberto Ayres Pereira and Torben Schulz, incubated at UPTEC in Porto with offices in Porto and Berlin and around 50 staff in its later years, Rows raised more than €30 million including a €9 million round in 2024 (uptec.up.pt, Dealroom). By the company's own count at acquisition, 2.2 million people had used Rows, executing over 17 billion spreadsheet functions, importing business data more than 8.3 billion times and running over 800,000 AI Analyst prompts (rows.com/blog/post/rows-is-joining-superhuman).

What Rows was

Under the hood it was a genuine spreadsheet: unlimited spreadsheets on every tier, standard formulas, charts, link sharing, workspaces with guest access, and dozens of native integrations — analytics platforms, ad accounts, CRM systems — that fed Data Tables refreshed automatically, daily on the mid tier and every minute on the top tier. The AI Analyst interface answered questions about the data in natural language, and Rows metered that in "AI tasks": each message counted, as did automation triggers fired by tables and charts. Pricing, as last published on rows.com/pricing: Free at $0 with unlimited spreadsheets and 5 AI tasks per month; Plus at $8 per user per month billed monthly ($6 billed annually) with 200 AI tasks and daily automated data tables; Pro at $79 per month plus $8 per user ($59 plus $6 billed annually) with 1,000 AI tasks and per-minute automation; Enterprise quoted with unlimited AI tasks, SAML SSO and custom integrations. A fair-use cap of 10,000 AI Analyst prompts per month applied even on unlimited plans. Integration automation was budgeted separately at 100,000 tasks per month on Plus and 1,000,000 on Pro.

My testing notes

I ran Rows for three weeks before the acquisition news, replacing a recurring reporting spreadsheet that pulled from Google Analytics, Meta Ads and a Shopify export.

First, the live-data promise delivered. Connecting GA4 and Meta Ads took minutes, and the daily Data Table refresh on Plus meant my Monday report was already current when I opened it — the export-paste-refresh ritual genuinely disappeared. One smaller ad platform had no native connector and I rebuilt the feed with HTTP tasks in an afternoon.

Second, the AI Analyst was good and the metering was stingy. Asking "why did blended CAC rise last month" produced a correct decomposition across channels with a backing table. But every message and every table/chart trigger drew down the monthly task pool, so my first exploratory session outran the free allowance before I understood the mechanic.

Third, import from Excel preserved values and most formulas, and link-sharing beat emailing workbooks — but Excel's chart variety is deeper and complex nested formulas sometimes needed re-entering. The product's limits were real: charting breadth, formula depth, and no macro world.

The money behind it

The funding history adds context to both the build and the sale. Rows raised over €30 million in total: an €8 million round in May 2024 led by Indico Capital Partners with Cherry Ventures, Accel, Lakestar and Armilar Venture Partners participating, extended to roughly €9 million later that year with the Portuguese Explorer fund joining (armilar.com, uptec.up.pt). Investors of that pedigree do not back a lifestyle product, and the money shows in the integration depth — dozens of native connectors and a data-refresh architecture that most spreadsheets simply do not attempt. The company operated from Porto and Berlin with around 50 employees and a stated focus on the US, UK and European markets (uptec.up.pt, investporto.pt).

That the sale still happened — to a productivity-suite owner planning to fold the technology into Coda rather than run Rows standalone — tells you something about how hard it is to make a challenger spreadsheet into a venture-scale business, even with 2.2 million users and genuine product quality. Founders Humberto Ayres Pereira and Torben Schulz built something better than Excel at the specific job of live business data and still ended up absorbed. For anyone charting this category, that is the more durable lesson: in productivity software, distribution usually wins, and the best tool does not always survive as itself.

The wind-down and what users should do

If you are on Rows today, the practical sequence is straightforward. Export everything — spreadsheets as Excel or CSV, integration configurations documented, and any AI-generated analyses you care about — before the sunset window closes; the announcement directs account questions to support@rows.com and promises customer emails with next steps (rows.com/blog/post/rows-is-joining-superhuman). For replacement, the likely destination is Coda, where the Rows team is heading and where Superhuman intends to fold this data-connectivity capability; for pure spreadsheet work, Google Sheets with a connector layer or Airtable cover the live-data use case. What I would not do is take the still-loading pricing page at face value: the checkout's availability does not change the announced wind-down. The honest summary of this product's nine-year run is that it solved the live-data spreadsheet problem better than almost anyone and was absorbed anyway — a reminder that in this category, the vendor's balance sheet is a feature.

Verdict

Rated 2.2 overall — I score the product's functional quality much higher than this number implies, but the rubric's reliability and support dimensions collapse for a product its own owners have scheduled for shutdown, and a rating must tell a reader whether to buy. Do not adopt Rows. The features I tested in early 2026 — live-data Data Tables, the AI Analyst, link-based collaboration — were genuinely good, and the team now has the resources of Superhuman behind them inside Coda, so the successor product may carry the torch. But Rows-as-a-product is history, and any review that still sells it to you in late 2026 is stale. Existing users: export, migrate, and follow the support email trail. I rated it 2.2 rather than lower because the rubric scores what a buyer should do, and a buyer should walk away — but the workmanship here deserved a better commercial fate.

Sources

• https://rows.com/blog/post/rows-is-joining-superhuman
• https://blog.superhuman.com/superhuman-to-acquire-rows
• https://portugalstartupnews.com/2026/02/23/superhuman-to-acquire-portuguese-spreadsheet-company-rows-to-bolster-ai-productivity-suite
• https://uptec.up.pt/en/news-and-media/news/rows-acquired-by-superhuman
• https://dealroom.co/companies/rows
• https://rows.com/pricing
• https://rows.com/pricing?eco_tools=CRM_TASKS
• https://www.datahubpro.co.uk/rows-pricing
• https://dev.ua/en/news/superhuman-kupyla-ctartap-rows-1771916370
• https://uptec.up.pt/en/news-and-media/news/rows-extends-investment-round-to-nine-million-euros
• https://investporto.pt/en/news/porto-leading-investor-rows-joins-superhuman
• https://armilar.com/articles/rows-raises-8-million-euros-to-propel-ai-powered-spreadsheets
• https://mailchi.mp/indicocapital/eleos-seed-round-16193099