PostHog logo

PostHog

Product analytics platform with built-in session replay and feature flags

Quick Verdict

4.0/5

Rating

488

Reviews

freemium

Pricing

Product analytics platform with built-in session replay and feature flags

4.0(488 reviews)freemiumFounded 2026
free tieropen sourceapi access

Open-source product analytics tool that tracks user behavior, records sessions, and manages feature releases. Designed for product teams wanting self-hosted or cloud-based analytics without third-party data sharing.

PostHog combines event analytics, session replay, feature flags, and A/B testing in one platform. Track user interactions across web and mobile apps, replay user sessions to debug issues, and control feature rollouts without external dependencies. Self-host or use managed cloud. Includes heatmaps, funnel analysis, and cohort building.

Pros

  • Consolidate multiple tools—analytics, replay, flags, and experiments—into single platform
  • Self-host on your infrastructure for full data control and privacy compliance
  • Access raw event data and SQL queries for custom analysis
  • No sampling on higher plans, capturing all user sessions

Cons

  • Steeper learning curve and more configuration required than lightweight analytics tools
  • Self-hosting requires DevOps resources; managed cloud pricing scales quickly with volume

Best For

Product and engineering teams at growth-stage companies who need comprehensive behavioral analytics and feature management with data ownership.

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Frequently Asked Questions

What is PostHog?

Open-source product analytics tool that tracks user behavior, records sessions, and manages feature releases. Designed for product teams wanting self-hosted or cloud-based analytics without third-party data sharing.

Is PostHog free?

PostHog has a free tier with limits. Paid plans unlock more usage and features. See pricing above for the current plans.

Who is PostHog for?

Product and engineering teams at growth-stage companies who need comprehensive behavioral analytics and feature management with data ownership.

What are the main benefits of PostHog?

Consolidate multiple tools—analytics, replay, flags, and experiments—into single platform. Self-host on your infrastructure for full data control and privacy compliance. Access raw event data and SQL queries for custom analysis.

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