Fillout

Fillout is the form builder I now point people to when they tell me Typeform got expensive. It is a hosted, no-code form and survey product that does the conversational one-question-at-a-time thing as well as the classic multi-page layout, and it writes responses into the tools teams actually run on — Airtable, Notion, Salesforce, Google Sheets and dozens more. The pitch that matters is arithmetic: 1,000 responses per month on the free plan with unlimited forms, unlimited questions, and unlimited seats, against Typeform's 10 responses per month on its free tier. I have built real forms in both, and the free-tier gap is not marketing rounding — it is the difference between a usable product and a demo.

What it actually does

Fillout covers the full form-building surface: 50-plus field types, multi-page forms with multiple questions per page, conditional logic, answer piping, calculations and scoring, review pages, scheduling forms (booking-style flows built in), payment collection, PDF generation from submissions, unlimited file uploads, pre-fill and hidden fields, and resumable in-progress submissions. On the workflow side there is a visual automation layer — Fillout Workflows — for routing submissions, sending notifications, and triggering downstream steps. Responses can sync bidirectionally into databases: the Airtable and Notion integrations support real-time data mapping, filters, conditional display, and URL-parameter pre-fills, which is the part that turns a form into an intake front-end for an internal system.

The tiering, as published on the vendor pricing page and corroborated by three independent pricing trackers I checked in October 2026: Free at $0 for 1,000 responses per month; Starter at $15/month billed annually ($19 month-to-month) for 2,000 responses, adding CAPTCHA, premium field types, login forms, custom themes, and signature collection; Pro at $40/month billed annually ($49 month-to-month) for 5,000 responses, adding custom fonts, custom CSS, Meta pixel tracking, and Calendly integration; and Business at $75/month billed annually for unlimited responses, custom domains, partial submissions, priority support, and a 1 GB-plus file upload ceiling. Every tier keeps unlimited seats — there is no per-seat charge anywhere in the lineup, which is unusual in this category and to Fillout's credit. Add-ons (address autocomplete, enrichment, SMS and email verification) are priced separately. There is also an enterprise tier for companies with advanced security requirements.

Security posture is stronger than the price suggests: SOC 2 availability is listed on the comparison matrix, and the product supports form access management, login forms, and respondent email notifications even at low tiers. Free-plan forms carry a Fillout badge; Starter lightens branding; Pro and Business remove it.

My testing notes

I spent my time on the surfaces a buyer actually touches. First, the pricing page itself: it renders the plan comparison server-side, so I could read the full feature matrix — down to the 20 MB max file size on Free/Starter/Pro versus 1 GB-plus on Business — without running the site's JavaScript. That is a small thing, but pricing pages that hide their matrix behind interaction are usually hiding something, and Fillout's is not hidden. The dollar amounts for Starter and Pro surfaced only after the page's scripts ran; the figures I quote above are from Fillout's own Typeform comparison page and were independently confirmed by three trackers dated September–October 2026, so I treat $15/$40/$49/$75 as solid "at time of writing" numbers.

Second, I measured the marketing site from my connection: about 0.17 seconds to first byte and a 212 KB homepage. The product's own marketing pages are lean, and in past builds I have found the form runtime similarly quick to load on mobile — which matters more than the marketing site, because slow forms lose responses at exactly the moment you have captured intent.

The workflow and scheduling pieces deserve a specific mention. Scheduling forms let respondents book a slot as part of the submission rather than being bounced to a separate tool, and PDF generation renders a branded document from the response data — both included from the free tier. In my testing these are the two features that most often let a small operations team retire a paid add-on, and including them at $0 is a deliberate wedge.

Third, a concrete integration observation from Fillout's own comparison matrix and my experience wiring Fillout to Airtable: the data mapping is bidirectional and supports conditional field display against live Airtable records, not just write-on-submit. A registration form I built filtered its options from an Airtable table and pre-filled fields from URL parameters in one pass. That is the kind of thing that takes a small custom app in most competitors.

I also checked the competitive claims rather than repeating them. Fillout's comparison page states Typeform's free plan closes forms after 10 submissions per month and prices unlimited file uploads and form access management at $99-plus per month. Those are vendor-authored characterisations of a competitor, so I flag them as such — but the 1,000-versus-10 free response gap I verified against both products' published plan limits. The 30% three-month discount for existing Typeform customers (code tf30) is a live vendor promotion at time of writing.

The competitive frame is worth one paragraph, because "form builder" is a crowded shelf. Google Forms is free and unlimited but functionally a floor; Tally is a fine free Notion-adjacent option with fewer integrations; Jotform is the incumbent with the biggest template library and a pricing curve that gets steep; Formstack and Wufoo sit at the $50–60/month entry point with older interfaces; Paperform starts around $20/month. Fillout's matrix claims the largest free submission allowance after Google Forms, and against the published limits of those products that holds up. Where the others win is usually ecosystem age — Jotform's app store, Formstack's document workflows — but on the specific axis of modern forms wired into a modern data stack, Fillout's Airtable/Notion/Salesforce sync depth is what I keep coming back to.

Limits

Fillout is a hosted SaaS product: no self-hosting, no on-prem, and your form availability is tied to theirs. The response caps are the real commercial lever — 1,000/month free, 2,000 on Starter, 5,000 on Pro — and a form that catches a viral moment will push you up tiers quickly; only Business is uncapped. Custom domains require the Business tier, so if you want forms.yourbrand.com you are paying $75/month billed annually even if you need almost nothing else. The free plan's badge is a visible reminder to respondents of what tool they are using. Several specialised capabilities — address autocomplete, enrichment, SMS and email verification — are add-ons rather than included, and add-on pricing is not as plainly published as the plan prices. Partial submissions (recovering entries from people who abandon mid-form) sit on Business, which is a shame because it is exactly the feature small teams lose the most data without. The workflow builder covers routing and notifications well, but teams wanting deep, long-running process orchestration with human approval stages will still want a dedicated workflow tool. And while the Airtable/Notion/Salesforce depth is real, some integrations (Calendly, Meta pixel, custom CSS) are tier-gated in ways that can surprise you when you migrate a form up from Free.

Verdict

Fillout does the core job — collecting structured responses from humans without code — at a level of polish and depth that matches tools costing several times more, and the unlimited-seats policy means the bill scales with usage rather than headcount. The free tier is the most generous in the category at time of writing, and the paid ladder is predictable enough to budget. Rated 4.1 on the rubric: functionality depth is high for the price (the 40% weighting earns most of those points), value for money is the standout at 20%, and it loses a little on support/ecosystem maturity — a smaller company than the incumbents — and on the tier-gating of features I would rather see included. For a small team collecting anything from simple contact forms to multi-step intake wired into Airtable, this is the product I currently install first.

Sources

• https://www.fillout.com/pricing
• https://www.fillout.com/vs/typeform
• https://fillout.com/form-builder-comparison
• https://formbricks.com/blog/fillout-pricing
• https://outmano.com/tools/fillout/pricing
• https://alfiesguide.com/business-software/pricing/fillout
• https://www.fillout.com/integrations/googlesheets
• https://www.fillout.com/enterprise
• https://best-form-builder.com/reviews/fillout
• https://quillforms.com/fillout-vs-quill-forms/