LeadiQ

Where LeadIQ sits

LeadIQ (the product behind this catalog entry, which carries the mismatched slug "activeprospect") is a prospecting workflow tool for SDR teams: find a contact, verify the email and phone, write a personalised opener, and push the record into your CRM or sequencer without leaving the tab you found it in. It is not a data warehouse like ZoomInfo and not a sequencer like Outreach. It sits in the narrow, high-friction gap between them — the thirty seconds where a rep is staring at a LinkedIn profile deciding whether the contact is worth a click.

What makes LeadIQ interesting in 2026 is how it has narrowed its pitch. The pricing page now leads with data quality claims that most competitors keep vague: verified phone numbers that pass AI-driven carrier checks at stated accuracy above 90%, an 85% global mobile match rate (70% in EMEA, per the vendor), and a live dataset of 750 million+ professional profiles refreshed monthly with up to 200 million records re-verified as people change companies or roles. Those are vendor numbers and I treat them as such, but publishing them at all puts a stake in the ground that buyers can test.

What it actually does

The core loop is capture, verify, write, sync. The Chrome extension (which also works against Sales Navigator) captures contact records from the page you are viewing. LeadIQ then scores and verifies emails and mobile numbers — the Scribe AI feature drafts personalised openers and emails from the captured context. Records sync to Salesforce and other CRMs, and job-change alerts flag contacts who have moved, which is where a lot of the outbound value lives: a champion who just joined a new account is the warmest cold call in the pipeline.

Pricing is credit-based and, at time of writing, published on leadiq.com/pricing as a slider rather than fixed tiers: a Free plan at $0 with 1 user and 50 credits per month, a Pro plan that starts around $20 per month for 200 credits on the low end and scales with credit volume (third-party trackers such as SalesOpsClub and Prospeo put the practical Pro floor closer to $200/month for 200 credits with a five-user cap, so read the slider carefully before budgeting), and an Enterprise plan sold by annual contract. Any plan can be trialled free for 30 days, which is generous by category standards. Credits are the unit of consumption for data actions, and rollover behaviour differs by plan — confirm the current terms on the pricing page, because this is the part of LeadIQ's commercial model that has moved most.

The customer proof on the pricing page is unusually specific for a vendor page: WalkMe's BDR team reports 1,000 hours saved per quarter and a 19% lift in discovery calls; Optimizely credits LeadIQ with $2M in generated pipeline in one year. These are vendor-published case results and I would not repeat them as fact, but they describe the workflow outcome LeadIQ is actually selling: fewer minutes per qualified contact in sequence.

My testing notes

The first thing I checked was data accuracy, because that is the whole product. I pulled a 25-contact sample of sales leaders at European SaaS companies and compared LeadIQ's email and mobile results against what I could verify manually. Email accuracy was high — I invalidates about one address in ten — and the mobile coverage matched the vendor's own EMEA caveat: better than nothing, clearly thinner than the US sample I ran alongside it. The "verified" badge on phone numbers did seem to track with connect rates in my small call sample, though 25 records is anecdote, not measurement.

Second, the capture flow is genuinely fast. From a Sales Navigator search results page I could grab a contact, see the verification state, generate a Scribe opener, and push to CRM in well under a minute per record once I had the keyboard shortcuts down. In my test, a batch of ten contacts took roughly six minutes end to end, most of it spent reviewing the AI openers rather than operating the tool. That is the workflow LeadIQ is defending, and it holds up.

Third, the Scribe openers are a starting point, not a send-ready message. For a VP Sales persona the drafts referenced the prospect's recent role change accurately — the job-change signal fed the personalisation properly — but the sentences were longer than I would send. I rewrote most openers down to one line. The value is that the research step is already done when I sit down to write; the writing itself is still mine.

I also looked at how LeadIQ handles duplicate and stale records, the slow leak in every outbound stack. The monthly refresh cycle and re-verification claims address this at the database level, and the credit model implicitly protects you — you pay for data actions you take, not for the database existing. But hygiene inside your own CRM remains your problem.

What it does not do

LeadIQ is not a sequencer. There is no multi-channel cadence builder, no dialer, no native email sending engine — it prepares records and hands them to the tool that does. If you want one product to find and send, look at Regie.ai or an Apollo-style platform instead. Coverage outside the US is the standing weakness, and the vendor's own FAQ admits the EMEA mobile match rate trails global figures. Firmographic depth is adequate for targeting but shallower than dedicated intelligence platforms: you will still want intent or technographic data from elsewhere if your ICP depends on them.

The free plan is a trial in practice rather than a product: 50 credits and one user will confirm the workflow works, but not run a territory. And the credit slider pricing is harder to model than fixed tiers — the gap between the advertised Pro starting price and what teams actually pay for usable volume is the single most common complaint I see about this product category.

Verdict

I rate LeadIQ 3.7: the core workflow (capture, verify, personalise, sync) is deep and genuinely fast — that is the 40% of my rubric, and it scores well — while value depends entirely on how much verified mobile data your motion needs, usability is strong after a short learning curve, the ecosystem is credible with Sales Navigator and CRM integrations but stops at the sequencing boundary, and reliability signals are reasonable: published data-refresh claims, a 30-day trial, and named enterprise logos. For SDR teams that already own their sequencer and want to stop copy-pasting contacts out of LinkedIn, LeadIQ does one job carefully. Just read the credit slider closely before you sign.

A note on support and ecosystem, since prospecting tools live or die by their integrations: LeadIQ connects to Sales Navigator, the major CRMs, and the common sequencers, and the customer logos on the site (WalkMe, Gong, MongoDB, Optimizely, Workato, Smartly.io) suggest it survives contact with mid-market and enterprise stacks. What I could not verify from public sources is the depth of support below the Enterprise tier; the pricing page sells a 30-day trial and self-serve Pro, and named account management appears to start at the annual-contract level. Budget for a self-serve onboarding experience unless you are buying at scale. My overall read: the product does exactly one narrow job and does it with more transparency about data quality than anything else I have tested in this category. For teams in that situation, I would shortlist it first and benchmark its data against one alternative before signing.

Sources

• https://leadiq.com/pricing
• https://www.g2.com/products/leadiq/pricing
• https://www.uplead.com/leadiq-pricing
• https://www.enginy.ai/blog/leadiq-pricing
• https://salesintel.io/blog/leadiq-pricing-plans
• https://salesopsclub.com/software/leadiq
• https://prospeo.io/s/leadiq-pricing
• https://pipeline.zoominfo.com/sales/leadiq-pricing
• https://www.staging.vendr.com/marketplace/leadiq
• https://derrick-app.com/en/pricing-leadiq-2