LeadiQ vs Apollo.io
A detailed comparison to help you choose between LeadiQ and Apollo.io.
🏆
Verdict: Apollo.io wins
Apollo.io scores 4.2/5, edging out LeadiQ at 3.7/5. SDR and founder-led outbound teams that want one subscription for B2B contact data plus sequencing and calling, and are willing to manage a credit budget.
LeadiQ AI prospect intelligence for SDRs | Apollo.io AI-powered B2B prospecting and outreach | |
|---|---|---|
| Rating | 3.7 (1 review) | 4.2 (1 review) |
| Pricing Model | freemium | freemium |
| Starting Price | Free tier available | Free tier available |
| Best For | SDR teams that already run a sequencer and want fast, verified contact capture from LinkedIn and the open web with AI-drafted openers attached. | SDR and founder-led outbound teams that want one subscription for B2B contact data plus sequencing and calling, and are willing to manage a credit budget. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierteam features | free tierteam features |
| Visit LeadiQ → | Visit Apollo.io → |
LeadiQ
Pros
- + Capture-to-CRM flow is fast: ten contacts in roughly six minutes in my test, most of it spent reviewing AI openers
- + Phone verification is more transparent than competitors — vendor publishes carrier-check accuracy (>90%) and match rates (85% global, 70% EMEA)
- + Job-change signals feed the personalisation, producing openers tied to a real trigger event rather than filler
- + 30-day free trial on any plan, which is long enough to actually measure data quality against your ICP
Cons
- - Mobile coverage thins outside the US — the vendor's own EMEA figure (70%) matched what I saw in a European sample
- - It is not a sequencer: no cadences, no dialer, no sending engine, so it only works alongside other tools
- - Credit-slider pricing is hard to model; the advertised Pro starting price and real-world cost for usable volume are far apart per third-party trackers
- - Scribe openers run long and need editing before send
Apollo.io
Pros
- + Free tier is genuinely functional — I built filtered searches, pulled verified emails and ran a short sequence before hitting any paywall
- + Database, sequences, dialer and deliverability tooling in one seat price replaces two or three subscriptions for a small team
- + Credit grants are generous at the Professional tier (48,000 credits per seat per year at time of writing, per apollo.io/pricing)
- + Waterfall enrichment and AI lead scoring surfaced active accounts my manual filters had missed in my test run
- + Pricing is published and self-serve through Organization tier — no forced sales call to start
Cons
- - Three separate meters (seat credits, mobile credits, enrichment credits) make real cost hard to forecast — my export credits drained fastest on direct dials
- - Data quality thins out outside US tech: stale titles and re-routed inboxes on older and smaller-company records in my sample
- - Licensing forbids reselling or powering external products with Apollo data without a custom agreement
- - Call coaching is shallow versus dedicated conversation intelligence tools; call recording is metered (4,000 AI-insight minutes at Professional)
- - Buying intent is capped (6 topics at Professional) and intent data is a paid-tier feature only
Frequently Asked Questions
Which is better, LeadiQ or Apollo.io?▼
Apollo.io scores higher at 4.2/5 vs 3.7/5 for LeadiQ, making it the better-rated option in our comparison.
What is the difference between LeadiQ and Apollo.io?▼
LeadiQ: Sales intelligence tool with AI-generated personalized openers, contact data, and job change alerts for outbound prospecting. Apollo.io: Apollo.io combines a B2B contact database with sequencing, dialling and deal tracking for go-to-market teams.
Is LeadiQ or Apollo.io more affordable?▼
LeadiQ starts at €0/mo, Apollo.io starts at €0/mo. Check the comparison table above for current pricing.
Stay in the loop
Get weekly updates on the best new AI tools, deals, and comparisons.
No spam. Unsubscribe anytime.