Rows AI vs Amplitude
A detailed comparison to help you choose between Rows AI and Amplitude.
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Verdict: Amplitude wins
Amplitude scores 4.2/5, edging out Rows AI at 2.2/5. Product and growth teams who will use deep cohort, funnel and retention analysis daily and can get a written per-event rate before scaling past the free tier.
Rows AI AI-powered spreadsheet that connects to live data | Amplitude Product analytics platform that tracks user behavior and predicts outcomes | |
|---|---|---|
| Rating | 2.2 (1 review) | 4.2 (1 review) |
| Pricing Model | freemium | freemium |
| Starting Price | Free tier available | Free tier available |
| Best For | Nobody adopting new tooling — Rows is discontinued; this entry is a historical record and a pointer to Coda for the roughly 2.2 million past users migrating off. | Product and growth teams who will use deep cohort, funnel and retention analysis daily and can get a written per-event rate before scaling past the free tier. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | team featuresfree tier | free tierapi accessteam features |
| Visit Rows AI → | Visit Amplitude → |
Rows AI
Pros
- + Live-data connections genuinely removed the export-paste ritual — GA4 and Meta Ads refreshed automatically on schedule in my trial
- + AI Analyst decomposed a blended CAC increase across channels correctly and built a backing table to prove it
- + Link-based sharing and guest access beat emailing workbooks in my team test
- + HTTP tasks and the Rows API let me rebuild a missing ad-platform feed in one afternoon
- + The technology lives on: the team joins Superhuman to build data capabilities into Coda (blog.superhuman.com)
Cons
- - The product is being discontinued — rows.com is scheduled to wind down on May 31, 2026 and the sunset has been publicly announced
- - No new adoption is possible or advisable; any workflow built on Rows must be migrated
- - AI tasks were metered tightly and counted hidden triggers like table and chart automation
- - Chart types and formula depth trailed Excel and Google Sheets; complex nested formulas sometimes needed re-entering after import
- - Pro's $79/month base fee made team pricing jump abruptly — now moot, but it pushed users up-tier right before the shutdown
Amplitude
Pros
- + The free tier carried a complete analysis workflow for me — funnel, retention, cohorts, dashboards and session replay — at 2M events/month with unlimited teammates
- + Analysis depth is the best in the category: chaining a funnel into a cohort into retention and then replaying the drop-off sessions worked end to end without exporting
- + Conversion drivers surfaced an activation correlate I would not have guessed from the funnel alone
- + Overage on Plus bills at 1.0x your per-event fee rather than a penalty rate, and experiment exposure events are free — two terms that favor the buyer
- + Agent Analytics (trace analysis, LLM evaluators, topic clustering) is aimed at teams shipping AI agents, which almost no other analytics vendor covers
Cons
- - No published per-event rate anywhere — Plus pricing lives only in an estimator widget, and Growth/Enterprise are quote-only
- - Session replay retention is one month on every plan; longer retention is an add-on, so quarter-over-quarter replay comparison is impossible by default
- - One active experiment on Free and Plus is a trial allowance; real experimentation needs Growth plus percentage-priced add-ons
- - Two vendor pages state the free ceiling differently (2M events vs 10K MTUs + 2M events), so actual limits must be checked in the billing panel
- - The interface has many paths to the same question; the non-analyst I onboarded needed training before self-serving
Frequently Asked Questions
Which is better, Rows AI or Amplitude?▼
Amplitude scores higher at 4.2/5 vs 2.2/5 for Rows AI, making it the better-rated option in our comparison.
What is the difference between Rows AI and Amplitude?▼
Rows AI: Rows is a spreadsheet that connects directly to live data sources and answers questions about the data in plain language instead of formulas. Amplitude: Amplitude is a product analytics platform that tracks user behaviour across a product, with AI assistance for analysis, experiments and feedback.
Is Rows AI or Amplitude more affordable?▼
Rows AI starts at €0/mo, Amplitude starts at €0/mo. Check the comparison table above for current pricing.
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