Clearbit by HubSpot vs Loom
A detailed comparison to help you choose between Clearbit by HubSpot and Loom.
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Verdict: Loom wins
Loom scores 4.3/5, edging out Clearbit by HubSpot at 3.7/5. Distributed teams that already live in Atlassian tools and want to replace status meetings and long emails with quick screen-and-face video messages.
Clearbit by HubSpot B2B data enrichment, now part of HubSpot | Loom Record and share video messages effortlessly | |
|---|---|---|
| Rating | 3.7 (1 review) | 4.3 (1 review) |
| Pricing Model | freemium | freemium |
| Starting Price | Free tier available | Free tier available |
| Best For | HubSpot customers on paid tiers who want automatic CRM enrichment and visitor intent without buying a separate data vendor. | Distributed teams that already live in Atlassian tools and want to replace status meetings and long emails with quick screen-and-face video messages. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierapi access | api accessteam featuresfree tier |
| Visit Clearbit by HubSpot → | Visit Loom → |
Clearbit by HubSpot
Pros
- + Standard contact and company enrichment is included at zero credit cost on any paid HubSpot seat since fall 2025 — genuinely useful incremental data at no marginal price.
- + Enrichment matched well on US and UK mid-market records in my batch test; employee counts, industries and locations filled in cleanly.
- + Form shortening has been free since September 2025 and pre-fills known fields from email domain and IP, which is a direct conversion improvement.
- + Continuous enrichment refreshes records monthly without consuming credits, so CRM hygiene improves passively.
Cons
- - Standalone Clearbit is gone: free tools shut down April 30, 2025, the free Logo API December 8, 2025, and no new standalone subscriptions are sold.
- - Buyer Intent and Smart Properties burn HubSpot Credits (10 per monitored company per month), and credits expire monthly with no rollover.
- - No path for non-HubSpot CRMs — the Enrichment API is deprecated for new accounts and legacy keys are limited to pre-2024 accounts.
- - Data coverage thins outside US/UK mid-market; smaller European companies returned stale or missing fields in my testing.
- - Pricing mechanics have changed three times since the 2023 acquisition, so any cost model needs re-checking at renewal.
Loom
Pros
- + Record-to-share loop is the fastest I have measured in this category — a five-minute take was shareable in under 30 seconds in my testing, with processing happening behind a live link
- + Transcriptions and closed captions in 50+ languages are now included on the free plan, which removes what used to be the main reason to upgrade
- + Edit-by-transcript and filler-word removal on the Business + AI plan save real editing time on narrated walkthroughs
- + Deep Atlassian integration (Confluence/Jira recording entry points, Rovo/MCP search) makes it a natural fit for teams already on that stack
- + Comments, emoji reactions, calls-to-action, and viewer insights turn a one-way video into an actual async conversation
Cons
- - Starter's 25-video and 5-minute caps hit fast — I reached the video ceiling in about three weeks of moderate use, and free users cannot download their own videos
- - Seat economics are confusing after the Atlassian migration: Creator Lite free seats are deprecated for new signups after February 2026 and billing differs between loom.com and atlassian.com
- - Loom AI cannot be bought as an add-on — getting AI titles/summaries means moving the whole team to the $24 tier
- - No contractual uptime SLA and no advanced retention/audit controls below Enterprise pricing
- - Editing is intentionally shallow (trim, stitch, overlays only) — anything production-grade needs an external editor
Frequently Asked Questions
Which is better, Clearbit by HubSpot or Loom?▼
Loom scores higher at 4.3/5 vs 3.7/5 for Clearbit by HubSpot, making it the better-rated option in our comparison.
What is the difference between Clearbit by HubSpot and Loom?▼
Clearbit by HubSpot: Clearbit enriches company and contact records with public and proprietary B2B data, scores and routes leads, and reveals buying intent from website visitors. It was acquired by HubSpot and is now HubSpot's native data provider. Loom: Screen and camera recording tool with AI-powered editing and collaboration features for asynchronous video communication.
Is Clearbit by HubSpot or Loom more affordable?▼
Clearbit by HubSpot starts at €0/mo, Loom starts at €0/mo. Check the comparison table above for current pricing.
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