Clearbit by HubSpot vs Gusto
A detailed comparison to help you choose between Clearbit by HubSpot and Gusto.
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Verdict: Gusto wins
Gusto scores 4.3/5, edging out Clearbit by HubSpot at 3.7/5. Best for US small businesses with 5–50 employees that want payroll, taxes and benefits handled in one system by a non-specialist.
Clearbit by HubSpot B2B data enrichment, now part of HubSpot | Gusto Payroll & HR (VS) | |
|---|---|---|
| Rating | 3.7 (1 review) | 4.3 (1 review) |
| Pricing Model | freemium | paid |
| Starting Price | Free tier available | Pricing varies |
| Best For | HubSpot customers on paid tiers who want automatic CRM enrichment and visitor intent without buying a separate data vendor. | Best for US small businesses with 5–50 employees that want payroll, taxes and benefits handled in one system by a non-specialist. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierapi access | — |
| Visit Clearbit by HubSpot → |
Clearbit by HubSpot
Pros
- + Standard contact and company enrichment is included at zero credit cost on any paid HubSpot seat since fall 2025 — genuinely useful incremental data at no marginal price.
- + Enrichment matched well on US and UK mid-market records in my batch test; employee counts, industries and locations filled in cleanly.
- + Form shortening has been free since September 2025 and pre-fills known fields from email domain and IP, which is a direct conversion improvement.
- + Continuous enrichment refreshes records monthly without consuming credits, so CRM hygiene improves passively.
Cons
- - Standalone Clearbit is gone: free tools shut down April 30, 2025, the free Logo API December 8, 2025, and no new standalone subscriptions are sold.
- - Buyer Intent and Smart Properties burn HubSpot Credits (10 per monitored company per month), and credits expire monthly with no rollover.
- - No path for non-HubSpot CRMs — the Enrichment API is deprecated for new accounts and legacy keys are limited to pre-2024 accounts.
- - Data coverage thins outside US/UK mid-market; smaller European companies returned stale or missing fields in my testing.
- - Pricing mechanics have changed three times since the 2023 acquisition, so any cost model needs re-checking at renewal.
Gusto
Pros
- + Full-service payroll with unlimited runs and automatic federal/state/local tax filings included on every paid plan (gusto.com/pricing)
- + Setup wizard and payroll worksheet made my first test run a review-and-approve job, not a calculation job — a first-time employer can configure a 5-person team in under an hour
- + Transparent per-person pricing with a published plan comparison; a 10-person team is $109/month on Simple at time of writing
- + Benefits stack (health, 401(k), HSA/FSA, workers' comp, commuter) is integrated with payroll rather than a separate portal
- + Premium includes payroll migration from a previous provider plus same-day and instant pay — the only plan where the white-glove service exists
Cons
- - US-only: no international payroll or EOR, so any overseas hire needs a second system
- - Base fee distorts value for micro-teams — $79/month effective for 5 people on Simple versus $6.49/person at 100 (peopleopsclub.com)
- - Multi-state payroll, time tracking and configurable PTO are gated to Plus at $80 + $12/person, a 91% monthly jump for a 25-person company over Simple
- - Add-ons can exceed the next tier: Plus-level features bought on Simple ran ~$214/month versus $200 for Plus itself on published rates
- - Priority support is sold separately ($30/month + $3/person per published add-on rates) and compliance alerts sit on Premium only
Frequently Asked Questions
Which is better, Clearbit by HubSpot or Gusto?▼
Gusto scores higher at 4.3/5 vs 3.7/5 for Clearbit by HubSpot, making it the better-rated option in our comparison.
What is the difference between Clearbit by HubSpot and Gusto?▼
Clearbit by HubSpot: Clearbit enriches company and contact records with public and proprietary B2B data, scores and routes leads, and reveals buying intent from website visitors. It was acquired by HubSpot and is now HubSpot's native data provider. Gusto: Gusto is payroll and HR software for US small businesses, covering pay runs, tax filing, benefits and onboarding.
Is Clearbit by HubSpot or Gusto more affordable?▼
Clearbit by HubSpot starts at €0/mo, Gusto starts at €0/mo. Check the comparison table above for current pricing.
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