Clearbit by HubSpot vs ActiveCampaign
A detailed comparison to help you choose between Clearbit by HubSpot and ActiveCampaign.
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Verdict: ActiveCampaign wins
ActiveCampaign scores 4.2/5, edging out Clearbit by HubSpot at 3.7/5. Growing businesses and agencies that need serious marketing automation with a built-in light CRM and are willing to invest in the learning curve.
Clearbit by HubSpot B2B data enrichment, now part of HubSpot | ActiveCampaign AI-powered email marketing and customer experience automation | |
|---|---|---|
| Rating | 3.7 (1 review) | 4.2 (1 review) |
| Pricing Model | freemium | freemium |
| Starting Price | Free tier available | Free tier available |
| Best For | HubSpot customers on paid tiers who want automatic CRM enrichment and visitor intent without buying a separate data vendor. | Growing businesses and agencies that need serious marketing automation with a built-in light CRM and are willing to invest in the learning curve. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierapi access | team featuresfree tierapi access |
| Visit Clearbit by HubSpot → | Visit ActiveCampaign → |
Clearbit by HubSpot
Pros
- + Standard contact and company enrichment is included at zero credit cost on any paid HubSpot seat since fall 2025 — genuinely useful incremental data at no marginal price.
- + Enrichment matched well on US and UK mid-market records in my batch test; employee counts, industries and locations filled in cleanly.
- + Form shortening has been free since September 2025 and pre-fills known fields from email domain and IP, which is a direct conversion improvement.
- + Continuous enrichment refreshes records monthly without consuming credits, so CRM hygiene improves passively.
Cons
- - Standalone Clearbit is gone: free tools shut down April 30, 2025, the free Logo API December 8, 2025, and no new standalone subscriptions are sold.
- - Buyer Intent and Smart Properties burn HubSpot Credits (10 per monitored company per month), and credits expire monthly with no rollover.
- - No path for non-HubSpot CRMs — the Enrichment API is deprecated for new accounts and legacy keys are limited to pre-2024 accounts.
- - Data coverage thins outside US/UK mid-market; smaller European companies returned stale or missing fields in my testing.
- - Pricing mechanics have changed three times since the 2023 acquisition, so any cost model needs re-checking at renewal.
ActiveCampaign
Pros
- + The visual automation builder handled my five-step onboarding sequence with conditional splits and lead scoring without workaround scripting
- + Segmentation mixes AND/OR conditions across behaviour, custom fields, and predictive geography in one segment, deeper than newsletter-first rivals
- + EmailToolTester seeding tests have repeatedly placed inbox placement at or near the top of a fifteen-provider field
- + Send allowances and seat counts are stated plainly per plan (10,000 sends and one seat on Starter at 1,000 contacts)
- + Layered add-ons (SMS, WhatsApp, transactional, CRM pipelines) let a small company stay on one platform as it grows
Cons
- - The campaign editor dropped formatting between edit and test sends in my runs, and you cannot place an image inside a text block without splitting it
- - Editing a multi-email sequence means clicking through to the campaign editor per message instead of switching in place
- - From November 2025 new accounts pay for all contacts including unsubscribed and bounced, which raises real bills
- - No free plan exists, only a 14-day trial, which rules out hobbyist use
- - Prices climb steeply with list size (the Starter jump from 1,000 to 2,500 contacts is about 160 percent in published tables)
Frequently Asked Questions
Which is better, Clearbit by HubSpot or ActiveCampaign?▼
ActiveCampaign scores higher at 4.2/5 vs 3.7/5 for Clearbit by HubSpot, making it the better-rated option in our comparison.
What is the difference between Clearbit by HubSpot and ActiveCampaign?▼
Clearbit by HubSpot: Clearbit enriches company and contact records with public and proprietary B2B data, scores and routes leads, and reveals buying intent from website visitors. It was acquired by HubSpot and is now HubSpot's native data provider. ActiveCampaign: All-in-one marketing platform with AI-driven email campaigns, automation workflows, and customer relationship management tools.
Is Clearbit by HubSpot or ActiveCampaign more affordable?▼
Clearbit by HubSpot starts at €0/mo, ActiveCampaign starts at €0/mo. Check the comparison table above for current pricing.
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