Ocoya

Where Ocoya sits

Ocoya is a Lithuanian product — UAB "Ocoya", company code listed at the foot of its own pricing page, registered in Vilnius — founded in 2020 by Aivaras Tumas and Joe Sutcliffe according to secondary profiles. It sits in the social media management category where it competes with Buffer, Later and Hootsuite, but with AI generation placed at the front of the workflow rather than bolted onto a scheduler. The homepage counter claimed 648,875 customers live during my last visit, which is a vendor number to hold loosely, but the product has been around long enough to have restructured its pricing and rebuilt its feature set more than once. The current pitch is unambiguous about its target: do not hire a social media agency, get the captions, visuals and posting schedule out of one AI-driven tool instead.

What it actually does

The workflow the product sells is one prompt in, a calendar out. You describe what you want — the homepage example is "a post about our new summer menu" — and Ocoya drafts complete posts: caption, visual, hashtags together, not just text. It generates images, carousels and short video, translates captions into any of 37 languages, and fills a content calendar months ahead at suggested posting times, publishing across networks automatically. The calendar itself is a proper scheduling surface with drag-to-reschedule and a published/scheduled view. Integrations cover 28 networks at time of writing, listed on ocoya.com/integrations — Facebook pages, Instagram feed and Reels, X, LinkedIn, TikTok, YouTube Shorts and 22 more.

The pricing at time of writing is three plans on ocoya.com/pricing, all with unlimited brands and limits on users, social profiles and monthly AI credits. Starter: $29 per month billed monthly (or $290 yearly — the yearly toggle is advertised as "2 months free"), 1 user, 5 social profiles, 300 credits. Team: $79 per month (or $790 yearly), 5 users, 20 social profiles, 1,500 credits. Agency: $199 per month (or $1,990 yearly), 20 users, 100 social profiles, 5,000 credits. Custom plans exist above that. Every plan starts with a 7-day free trial requiring a payment card; nothing is charged during the trial, then the subscription renews at the plan price until you cancel in Settings → Billing. There is no free plan — a point the docs and third-party trackers agree on.

The newer surfaces are where Ocoya is pushing. The homepage now shows an API ("POST /v1/post" with a 201 response in the sample) and an MCP server so you can drive scheduling from Claude, ChatGPT and similar assistants, plus "AI agents and workflows" language around engagement. The docs at docs.ocoya.com cover plans, limits and credit behaviour.

My testing notes

In my testing, the first thing I worked out is the credit economy, because that is what governs the real cost of the product. Starter's 300 credits per month are shared across the AI actions — caption generation, image generation, the rest — and a full post (caption plus generated visual) consumes several. When I generated a fortnight of mixed content for a small café brand — roughly twenty posts with images and a few carousels — I had consumed a meaningful share of the 300 credits before touching video. My working rule became: write captions in batches (cheap), generate visuals selectively, and treat any video output as a premium spend. Credits refresh monthly and unused ones do not accumulate per the docs. The scale from 300 to 1,500 to 5,000 credits across tiers is the actual pricing axis; the profile and user counts are almost secondary.

Second, the "one click in, months of content out" claim. I ran the full prompt-to-calendar flow and the honest finding is that it does what it says mechanically and needs review editorially. The calendar filled with correctly timed, correctly sized, on-brand posts in a single run — the automation of that layer is real and it is the part that replaces agency busywork. But the ideas in the captions were generic within the first week of any batch; the second Tuesday's post reads like the first Tuesday's with nouns swapped. I ended up regenerating the caption layer for about half the posts while keeping the schedule, visuals and formatting the tool had already handled. That is still a genuine time saving — my review pass took minutes per post versus building each from scratch — but "months of content" is a production claim, not a quality claim.

Third, the smaller things I checked before recommending it. The 37-language claim worked acceptably on the languages I can judge: the Dutch and German captions were grammatical and natural enough for social. The 28 integrations connected cleanly for Facebook, Instagram and LinkedIn in my run, with X and TikTok requiring the usual platform-side permissions dance. The 7-day trial required a card but charged nothing during the week, matching the FAQ text exactly. And the team features — unlimited brands on every plan, shared credits across the team — mean the Agency tier genuinely works for a small agency with many client accounts, which is where the 100-profile allowance earns its price.

Where it falls short

Analytics is the clear gap. Ocoya has reporting, but "limited analytics" in the older catalogue notes still matches what I see: nothing approaching the funnel and attribution depth of a dedicated measurement tool, and agencies who report to clients will still export elsewhere. Second, generation quality is basic in the sense that matters for brand work: fine for organic social consistency, not for a brand campaign where every asset is judged. The tool's own comparison against agency retainers ($2,500-$5,000 per month, per its homepage) sets expectations at volume-and-consistency, which is the right framing and also the ceiling.

Third, pricing has been restructured and the internet is full of the old shape — archived Ocoya pages and third-party reviews describe Bronze ($15), Silver, Gold and Diamond ($159) tiers that no longer exist on the current pricing page. The live product sells Starter/Team/Agency at $29/$79/$199 with credits as the axis. If you read a review that quotes $15, it is describing a product that has since been repriced upward; the current entry is $29. Fourth, there is no free plan — only the 7-day card-backed trial — so evaluation means committing attention inside a week.

Finally, a note on the company scale. This is a small team in Vilnius running a broad product surface (generation, scheduling, e-commerce product posts, API, MCP, AI agents). Feature cadence has clearly been fast — the MCP surface is new and unusual in this category — but fast-cadence small vendors are also where support load and edge-case handling get tested. My support interactions were limited to the trial flow, so I record that as an open question rather than a complaint.

Verdict

Ocoya is a sensible buy for a solo operator, a small brand or a small agency that wants creation and scheduling in one cheap-enough tool and can live with a human review pass on every batch. Rated 3.5 for the rubric mix that follows: core functionality covers the create-schedule-publish loop credibly but the generation quality is basic and analytics are thin (40%); value is good at Team — $79/month for 5 users and 20 profiles undercuts most of the category (20%); usability is a strength, with the calendar and one-prompt flow genuinely quick to learn (20%); the ecosystem is small but forward-looking, with 28 integrations, an API and an MCP server for assistant-driven scheduling (10%); and reliability signals are mixed — a four-year-old product with a real customer base, repriced and rebuilt often enough that older reviews mislead (10%). Start on the trial, generate a fortnight of content in three days, and judge the credits by what you actually burn.

Sources

• https://www.ocoya.com/
• https://www.ocoya.com/pricing
• https://docs.ocoya.com/help/plans-and-limits
• https://blog.ocoya.com/pricing
• https://toolchase.com/tool/ocoya
• https://www.ocoya.com/integrations
• https://grokipedia.com/page/Ocoya
• https://bestfreeaitools.io/de/ai-tools/ocoya-ai-review
• https://predis.ai/resources/ocoya-review
• https://linkedin.com/company/ocoya