findable

Where findable sits

Findable sells into the newest branch of the SEO industry: making brands visible inside AI-generated answers rather than ten blue links. The category goes by several names — AEO (Answer Engine Optimization), LLM SEO, GEO — and findable, from the German team behind findableapp.com, is one of the more complete commercial attempts at it. The pitch is straightforward. More than a billion people now ask ChatGPT, Google AI Mode, Perplexity and similar assistants what to buy, where to travel and what to try. Those assistants cite sources and recommend brands. Findable tracks whether your brand appears in those answers, why it does or does not, and what to change about your content and technical setup so that it does more often. Positioning-wise it is aimed squarely at marketing agencies and in-house SEO teams — the homepage is framed around managing client brands, winning audits and converting them into retainers, and the vendor names ByteDance, Klarna, Wix, Zillow, Groupon, Virgin, Bertelsmann, TaskRabbit, Tencent, Kiwi, Dentsu and others as users. Those logo claims are the vendor's own; I could not independently verify them.

What findable actually does

The product is a workspace of four connected tool groups. Answer Engine Monitoring runs your tracked prompts against AI assistants on a schedule (daily prompt runs are promised) and records mentions, citations, sentiment and which competitors appear alongside you. The Pro plan monitors ChatGPT, Google and Claude; the Enterprise & Agencies plan adds Meta, Grok and Perplexity. Prompts can be scoped to regional personas and languages, which matters because ChatGPT answers differ substantially by market.

Second, the audit side: Answer Engine Audits produce brand-level scores — the demo dashboard shows a composite of Brand visibility, Trust, Crawlers and Speed, with competitor brands scored alongside for comparison. A crawler view checks robots.txt and access for individual AI crawlers (ChatGPT search, ChatGPT training, Claude, Perplexity, Google AI and more), reporting per-crawler Allowed or Blocked status. A content view scores E-E-A-T signals (Experience, Expertise, Authority, Trust) and lists content gaps as concrete topic opportunities competitors cover and you do not.

Third, content generation and optimization: Content Gap Reports, an SEO Index Checker, E-E-A-T checks and content generation aimed at the gaps the monitoring finds. Fourth, integrations and reporting: Google Search Console and Microsoft Bing Webmaster Tools connections, CSV/PDF exports, white-label reports and an API (both on the Enterprise tier). The overall shape is monitor, diagnose, fix, re-measure — a closed loop rather than a pure rank tracker.

The prompt-centric model is the important design decision here. Instead of tracking a keyword rank, you define the questions you want to appear in — 'best rain jackets', 'gift ideas for a ten-year-old' — and findable runs those prompts against the tracked assistants on a schedule and logs who gets named, who gets cited and in what sentiment. The mentions and citations views chart that over time and surface a milestone feed (in the demo: a brand featured in an Outside roundup, covered by the WSJ, named top pick by Tom's Guide). That is a better unit of measurement for AI search than any rank position, because an assistant answer is not a ranked list — it is a shortlist of recommendations, and the only question that matters is whether you are in it. Competitor prompts and domains slot into the same monitoring, so an agency can show a client their share of AI recommendations against named rivals rather than asserting improvement.

My testing notes

Method first: findable is a subscription web app, so my evaluation is grounded in the live pricing and product pages, the product's own demo surfaces, and a comparison against how third-party sites describe it. Three observations.

First, I checked pricing myself because the published numbers elsewhere are a mess. The live findableapp.com/pricing page shows Pro at EUR 99 per month billed monthly and EUR 83 per month billed yearly (with a '2 months free' annotation), and Enterprise & Agencies as custom pricing with a demo call. Third-party listings tell four different stories: one aggregator lists a Professional plan at EUR 19/month, another at EUR 99/month, another at EUR 199/month, and one at $29/month with a Starter/Pro/Enterprise split that does not match the live site at all. The Product Hunt badges on the homepage span at least three launches ('findable 2.0', 'findable 3'). My read is that this product has rebranded and repriced repeatedly, which is normal for a young category but means you should verify the number on the day you buy and treat every aggregator figure as stale. At time of writing, the vendor's own page says EUR 99/month monthly.

Second, the gap between what the homepage advertises and what the Pro plan monitors is worth understanding before you pay. The homepage markets visibility across ten assistants — ChatGPT, Google, Gemini, Claude, Perplexity, Copilot, Grok, Meta, Alexa, DeepSeek. The pricing table's Answer Engine Monitoring row lists three engines for Pro (ChatGPT, Google, Claude) and six for Enterprise (adding Meta, Grok, Perplexity). If your brand strategy depends on Perplexity or Grok coverage, Pro does not deliver it per the vendor's own feature matrix.

Third, the parts I find most defensible are the falsifiable ones. The crawler access check reports per-AI-crawler robots.txt status — the demo shows Claude and Perplexity blocked for a sample brand — and that is verifiable against any site's robots.txt in a minute. The content-gap output names specific topics (in the demo: gift guides by age group, set compatibility answers) rather than vague advice. The softer numbers — the composite Brand score of 84 or Trust of 80 in the demo — are proprietary composites with no published methodology, and I would treat any single score as directional rather than as a KPI you report to a client. The E-E-A-T subscores are heuristic judgments of the same kind.

What findable does not do

It does not guarantee placement in AI answers; nobody can, since assistant outputs vary by session, region and model version, and the product itself frames its output as monitoring plus recommendations. It does not replace a traditional SEO toolset — there is no backlink index, no rank tracking for classic SERPs beyond what the Search Console integration surfaces, and the 'Speed' score is a proxy, not a Core Web Vitals lab. The free entry ('Start for free' on the pricing page) exists but its limits are not published, so I cannot tell you how much monitoring you get before paying. API access and white-label reporting are Enterprise-only, which pushes agencies toward a sales conversation. And the vendor's claims of being 'the leading' platform with 'thousands' of users and top G2/Trustpilot awards are marketing statements, not measurements I could check.

Verdict

Rated 3.5 on the ToolSpotter rubric: core functionality depth is real but gated (40% weight — the monitoring loop and audit tooling are thoughtful, though the three-engine Pro plan limits coverage), value is fair at EUR 99/month for agencies and thin for a single site (20%), usability looks polished with an agency-oriented workspace (20%), support is email-only until Enterprise (10%), and reliability signals are young-product territory with volatile pricing and unverifiable client logos (10%). If you run an agency selling AI-search visibility to clients, findable is one of the more complete tools I have looked at in this category, and the crawler and content-gap outputs are concrete enough to put in a report. If you are a single brand just starting to care about ChatGPT mentions, start with the free tier, verify the price on the day, and make sure the engines you care about are actually in your plan.

Sources

• https://findableapp.com/
• https://findableapp.com/pricing
• https://toolify.ai/tool/findable
• https://buildornot.io/ai-tools-data/findableapp-com
• https://toolworthy.ai/tool/findable
• https://stork.ai/en/findable-2-0
• https://findably.app/blog/seo-content-automation-pricing-comparison-2026-real-costs-hidden-fees-the-flat-rate-alternative
• https://www.producthunt.com/products/findable-3
• https://techcrunch.com/2025/02/04/google-wants-search-to-be-more-like-an-ai-assistant-in-2025/
• https://www.bloomberg.com/news/articles/2024-10-31/openai-adds-search-features-to-chatgpt-in-challenge-to-google