Clari

Revenue operations platform using AI to forecast revenue, identify deal risks, and give complete pipeline visibility to sales leadership.

## What is Clari? Clari is an AI-driven revenue operations platform designed to give sales and revenue operations leaders enhanced visibility into their sales pipelines and more accurate forecasting capabilities. Founded in 2012, Clari leverages artificial intelligence and automation to analyze CRM data, emails, and calendar activities to provide actionable insights that help identify risks and opportunities within deals. It is primarily targeted at VP of Sales and RevOps professionals seeking data-driven revenue management. ## Key Features - **AI-Powered Revenue Forecasting**: Uses machine learning models to predict revenue outcomes with high accuracy, improving forecast reliability. - **Deal Risk Identification**: Automatically flags deals at risk by analyzing communication patterns, engagement levels, and pipeline signals. - **Pipeline Visibility**: Offers real-time, end-to-end views of the sales pipeline, enabling leadership to track progress and bottlenecks. - **Automatic Activity Capture**: Integrates with email, calendar, and CRM systems to automatically log sales activities without manual input. - **Revenue Analytics & Insights**: Provides customizable dashboards and reports to analyze sales trends and team performance. - **Collaboration Tools**: Facilitates team alignment through shared views, notes, and updates within the platform. - **Mobile Accessibility**: Allows sales leaders to monitor pipelines and forecasts on the go via mobile applications. - **Integration Capabilities**: Connects with major CRM platforms such as Salesforce and Microsoft Dynamics to centralize data. ## Pricing Clari does not publicly disclose detailed pricing tiers. Interested buyers are encouraged to contact Clari directly for customized pricing based on their organizational size and needs. Pricing is generally positioned at the enterprise level. ## Best Use Cases - Organizations seeking improved accuracy in revenue forecasting to guide strategic decision-making. - Sales leadership requiring comprehensive pipeline visibility to identify risks and prioritize deals effectively. - Revenue operations teams aiming to automate activity capture and reduce CRM data entry burdens. - Enterprises looking to align sales and revenue teams around a single source of truth powered by AI insights. ## Limitations & Considerations Clari’s enterprise-level pricing can be prohibitive for small and mid-market companies or startups. Implementation often requires dedicated RevOps expertise to fully configure and leverage its advanced features, which may extend onboarding timelines. While Clari excels at forecasting and pipeline management, it is not a traditional CRM and must be integrated with existing CRM systems. Organizations without mature revenue operations processes might find adoption challenging. ## How Clari Compares Compared to competitors like Gong and InsightSquared, Clari stands out for its robust AI forecasting and deal risk identification capabilities. While Gong focuses more on conversation intelligence and InsightSquared on analytics, Clari provides a more comprehensive revenue operations platform with deep pipeline management features. For buyers prioritizing AI-driven forecasting accuracy and automated activity capture, Clari is a leading option in the enterprise segment.