Warmly vs Apollo.io
A detailed comparison to help you choose between Warmly and Apollo.io.
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Verdict: Apollo.io wins
Apollo.io scores 4.2/5, edging out Warmly at 3.3/5. SDR and founder-led outbound teams that want one subscription for B2B contact data plus sequencing and calling, and are willing to manage a credit budget.
Warmly AI identifies and converts warm website leads | Apollo.io AI-powered B2B prospecting and outreach | |
|---|---|---|
| Rating | 3.3 (1 review) | 4.2 (1 review) |
| Pricing Model | freemium | freemium |
| Starting Price | Free tier available | Free tier available |
| Best For | B2B companies with meaningful website traffic and deal sizes that justify a five-figure annual tool, who want person-level identification plus automated outreach in one platform and can run a free-tier trial first. | SDR and founder-led outbound teams that want one subscription for B2B contact data plus sequencing and calling, and are willing to manage a credit budget. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierteam featuresapi access | free tierteam features |
| Visit Warmly → | Visit Apollo.io → |
Warmly
Pros
- + Free plan (500 identified visitors/month with Slack alerts and CSV export) is enough to measure the vendor's 65%/15% identification claims against your own traffic before paying
- + Person-level resolution — names, titles, LinkedIn, emails — goes beyond the company-level identification most rivals stop at
- + Signal sourcing is transparently documented: first-party, social monitoring, and Bombora/third-party intent across hiring, funding, and tech changes
- + Smart popups and landing pages adapt to visitor identity and journey stage instead of one-size-fits-all CTAs
- + Modular agent tiers mean you can buy identification first and add orchestration later rather than one opaque bundle
Cons
- - The credit unit is never defined on the pricing page — per-record cost cannot be modeled before a sales call
- - Automation (AI chatbot, outreach orchestration) starts at $20,000/year, not the $10,000 entry tier the marketing blurb implies
- - Person-level de-anonymization raises unresolved GDPR questions for European visitors; no published lawful-basis or consent documentation
- - No self-serve paid tier — every paid button reads 'Talk To Sales', with a multi-week implementation on top
- - Add-ons compound fast: GTM Signals and Warm Experiences each add $10,000/year to the base tiers
Apollo.io
Pros
- + Free tier is genuinely functional — I built filtered searches, pulled verified emails and ran a short sequence before hitting any paywall
- + Database, sequences, dialer and deliverability tooling in one seat price replaces two or three subscriptions for a small team
- + Credit grants are generous at the Professional tier (48,000 credits per seat per year at time of writing, per apollo.io/pricing)
- + Waterfall enrichment and AI lead scoring surfaced active accounts my manual filters had missed in my test run
- + Pricing is published and self-serve through Organization tier — no forced sales call to start
Cons
- - Three separate meters (seat credits, mobile credits, enrichment credits) make real cost hard to forecast — my export credits drained fastest on direct dials
- - Data quality thins out outside US tech: stale titles and re-routed inboxes on older and smaller-company records in my sample
- - Licensing forbids reselling or powering external products with Apollo data without a custom agreement
- - Call coaching is shallow versus dedicated conversation intelligence tools; call recording is metered (4,000 AI-insight minutes at Professional)
- - Buying intent is capped (6 topics at Professional) and intent data is a paid-tier feature only
Frequently Asked Questions
Which is better, Warmly or Apollo.io?▼
Apollo.io scores higher at 4.2/5 vs 3.3/5 for Warmly, making it the better-rated option in our comparison.
What is the difference between Warmly and Apollo.io?▼
Warmly: Warmly identifies the companies visiting your website, adds contact and intent data, and starts outreach by chat and email. It is aimed at small B2B sales teams. Apollo.io: Apollo.io combines a B2B contact database with sequencing, dialling and deal tracking for go-to-market teams.
Is Warmly or Apollo.io more affordable?▼
Warmly starts at €0/mo, Apollo.io starts at €0/mo. Check the comparison table above for current pricing.
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