Shadow vs Loom
A detailed comparison to help you choose between Shadow and Loom.
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Verdict: Loom wins
Loom scores 4.3/5, edging out Shadow at 3.7/5. Distributed teams that already live in Atlassian tools and want to replace status meetings and long emails with quick screen-and-face video messages.
Shadow AI-powered live prompts for high-stakes calls | Loom Record and share video messages effortlessly | |
|---|---|---|
| Rating | 3.7 (1 review) | 4.3 (1 review) |
| Pricing Model | freemium | freemium |
| Starting Price | Free tier available | Free tier available |
| Best For | Reps and small sales teams on macOS who sell in live conversations and want the answer surfaced mid-call and the follow-through — email, CRM, next steps — handled from what was actually said. | Distributed teams that already live in Atlassian tools and want to replace status meetings and long emails with quick screen-and-face video messages. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | api accessteam features | api accessteam featuresfree tier |
| Visit Shadow → | Visit Loom → |
Shadow
Pros
- + Citation-first live assist: answers arrive sourced to specific past calls, including playable clips of how a teammate handled the same objection
- + Follow-up drafts and CRM updates are ready before I hang up, with an approval gate on every email, Slack message and CRM write
- + The free tier is a genuine trial — 5 hours of calls with the full product and no credit card, enough to test it on real conversations
- + Team hygiene checks surfaced issues I would have missed, like 2 of 6 committed deals with no next meeting on the calendar (sourced to calendar and CRM)
- + 60-plus languages supported live across transcription, assist and follow-up drafts
Cons
- - Windows is still in development — macOS is the only generally available platform today
- - Team pricing is unpublished ('let's talk'), so I could not evaluate per-seat value without a sales conversation
- - Headline capabilities including forecasts, deal risk scoring and SSO/SAML are roadmap items, not shipped features
- - SOC 2 Type II is 'certification process in progress', and PII redaction plus audit logs are roadmap — a gap for compliance-sensitive rollouts
- - Very young track record: two Product Hunt launches in 2026, no on-platform reviews and no independent analyst coverage at time of checking
Loom
Pros
- + Record-to-share loop is the fastest I have measured in this category — a five-minute take was shareable in under 30 seconds in my testing, with processing happening behind a live link
- + Transcriptions and closed captions in 50+ languages are now included on the free plan, which removes what used to be the main reason to upgrade
- + Edit-by-transcript and filler-word removal on the Business + AI plan save real editing time on narrated walkthroughs
- + Deep Atlassian integration (Confluence/Jira recording entry points, Rovo/MCP search) makes it a natural fit for teams already on that stack
- + Comments, emoji reactions, calls-to-action, and viewer insights turn a one-way video into an actual async conversation
Cons
- - Starter's 25-video and 5-minute caps hit fast — I reached the video ceiling in about three weeks of moderate use, and free users cannot download their own videos
- - Seat economics are confusing after the Atlassian migration: Creator Lite free seats are deprecated for new signups after February 2026 and billing differs between loom.com and atlassian.com
- - Loom AI cannot be bought as an add-on — getting AI titles/summaries means moving the whole team to the $24 tier
- - No contractual uptime SLA and no advanced retention/audit controls below Enterprise pricing
- - Editing is intentionally shallow (trim, stitch, overlays only) — anything production-grade needs an external editor
Frequently Asked Questions
Which is better, Shadow or Loom?▼
Loom scores higher at 4.3/5 vs 3.7/5 for Shadow, making it the better-rated option in our comparison.
What is the difference between Shadow and Loom?▼
Shadow: Shadow assists sales reps during calls, preparing briefs beforehand, surfacing answers live and writing the follow-up and CRM update afterwards. Loom: Screen and camera recording tool with AI-powered editing and collaboration features for asynchronous video communication.
Is Shadow or Loom more affordable?▼
Shadow starts at €0/mo, Loom starts at €0/mo. Check the comparison table above for current pricing.
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