Looq vs Amplitude
A detailed comparison to help you choose between Looq and Amplitude.
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Verdict: Amplitude wins
Amplitude scores 4.2/5, edging out Looq at 3.7/5. Product and growth teams who will use deep cohort, funnel and retention analysis daily and can get a written per-event rate before scaling past the free tier.
Looq Handheld 3D survey capture for infrastructure projects | Amplitude Product analytics platform that tracks user behavior and predicts outcomes | |
|---|---|---|
| Rating | 3.7 (1 review) | 4.2 (1 review) |
| Pricing Model | freemium | freemium |
| Starting Price | Free tier available | Free tier available |
| Best For | Utility, T&D and civil teams that need frequent, safe ground-level 3D capture of infrastructure between full survey campaigns and want CAD-ready deliverables without LiDAR or drone programs. | Product and growth teams who will use deep cohort, funnel and retention analysis daily and can get a written per-event rate before scaling past the free tier. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierapi access | free tierapi accessteam features |
| Visit Looq → | Visit Amplitude → |
Looq
Pros
- + One capture chain covers setup, capture, PPK processing, control alignment, drafting and CAD/GIS export (GeoTIFF, LAZ, SHP, DXF, CSV) — no LiDAR or drone logistics
- + Honest tiered accuracy publishing: ~3 cm global out of the box, ~2 cm with a local base, sub-cm with control, relative under 5 mm — each tier priced by effort, not quoted at best case
- + Live residual preview and PDF accuracy reports in the Align step give licensed surveyors the adjustment workflow they actually require
- + Semantic classification (poles, wires, signs, vegetation) plus qPole engineering-ready pole models turn point clouds into asset inventories for utility workflows
- + Field ergonomics: single-screen capture with path tracking, automatic people/vehicle filtering, IP67 body and 4-5 hour battery suited to real work days
Cons
- - Not a software-only purchase: real capture needs the qCam on a custom quote; the only published software number I found is $29.99/month for Pro (third-party), with one listing showing hardware-scale pricing above $30,000
- - Accuracy conditions are strict — 3-5 cm RMS assumes ideal GNSS and a reference station within 10 km; canopy and urban canyons degrade it
- - Purely optical: unseen geometry (pole backs across ditches, crossarm undersides) needs supplementary capture; the vendor's own FAQ acknowledges crews crossing the road for pole tags
- - Capture above walking pace awaits future software updates; current run-rates are ~250 poles/day on foot, ~450 hybrid (vendor figures)
- - Early-stage company: 15 employees and $3.75M total funding as of the 2024 launch — a durability consideration for a hardware-dependent field program
Amplitude
Pros
- + The free tier carried a complete analysis workflow for me — funnel, retention, cohorts, dashboards and session replay — at 2M events/month with unlimited teammates
- + Analysis depth is the best in the category: chaining a funnel into a cohort into retention and then replaying the drop-off sessions worked end to end without exporting
- + Conversion drivers surfaced an activation correlate I would not have guessed from the funnel alone
- + Overage on Plus bills at 1.0x your per-event fee rather than a penalty rate, and experiment exposure events are free — two terms that favor the buyer
- + Agent Analytics (trace analysis, LLM evaluators, topic clustering) is aimed at teams shipping AI agents, which almost no other analytics vendor covers
Cons
- - No published per-event rate anywhere — Plus pricing lives only in an estimator widget, and Growth/Enterprise are quote-only
- - Session replay retention is one month on every plan; longer retention is an add-on, so quarter-over-quarter replay comparison is impossible by default
- - One active experiment on Free and Plus is a trial allowance; real experimentation needs Growth plus percentage-priced add-ons
- - Two vendor pages state the free ceiling differently (2M events vs 10K MTUs + 2M events), so actual limits must be checked in the billing panel
- - The interface has many paths to the same question; the non-analyst I onboarded needed training before self-serving
Frequently Asked Questions
Which is better, Looq or Amplitude?▼
Amplitude scores higher at 4.2/5 vs 3.7/5 for Looq, making it the better-rated option in our comparison.
What is the difference between Looq and Amplitude?▼
Looq: Looq AI captures survey-grade 3D point clouds from handheld photogrammetry, used for land survey, civil engineering and utility infrastructure work without LiDAR. Amplitude: Amplitude is a product analytics platform that tracks user behaviour across a product, with AI assistance for analysis, experiments and feedback.
Is Looq or Amplitude more affordable?▼
Looq starts at €0/mo, Amplitude starts at €0/mo. Check the comparison table above for current pricing.
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