Heap vs Amplitude
A detailed comparison to help you choose between Heap and Amplitude.
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Verdict: Amplitude wins
Amplitude scores 4.2/5, edging out Heap at 3.8/5. Product and growth teams who will use deep cohort, funnel and retention analysis daily and can get a written per-event rate before scaling past the free tier.
Heap Capture every user interaction automatically without code changes | Amplitude Product analytics platform that tracks user behavior and predicts outcomes | |
|---|---|---|
| Rating | 3.8 (1 review) | 4.2 (1 review) |
| Pricing Model | freemium | freemium |
| Starting Price | Free tier available | Free tier available |
| Best For | Product and UX teams that want questions answered retroactively without instrumentation planning and accept sales-gated pricing plus add-ons to complete the stack. | Product and growth teams who will use deep cohort, funnel and retention analysis daily and can get a written per-event rate before scaling past the free tier. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierteam featuresapi access | free tierapi accessteam features |
| Visit Heap → | Visit Amplitude → |
Heap
Pros
- + Retroactive event definitions over auto-captured data: I defined a virtual event against existing interactions and it populated historically — no instrumentation ticket, no waiting for the next release
- + A real free plan covers evaluation properly: up to 10K monthly sessions with core charts, six months of history and SSO, where I built a working funnel and retention chart
- + Enrichment joins third-party firmographic data into captured events, and the free plan lists unlimited enrichment sources
- + The Sense assistant (Growth+) quantified impact on a conversion step I was investigating, cutting the manual comparison work
- + Contentsquare integration lets teams jump from a Heap funnel into zoning, replay and frustration signals in the parent platform
Cons
- - Session replay, error analysis and heatmaps are a paid add-on (Experience Analytics) rather than included, while Mixpanel and Amplitude bundle 10K replays on free plans
- - Auto-capture noise is structural: the first sessions I analyzed were mostly event-sorting overhead before the data became legible
- - No published pricing beyond the free plan — Growth shows a signup estimate and Pro/Premier are sales conversations, which I could not verify to a current number
- - Free plan caps at 6 months of data history and 10K monthly sessions; sessions are also the wrong billing unit for high-traffic content sites
- - EU data residency and region-specific storage are Premier-only, which rules out the lower tiers for some European buyers
Amplitude
Pros
- + The free tier carried a complete analysis workflow for me — funnel, retention, cohorts, dashboards and session replay — at 2M events/month with unlimited teammates
- + Analysis depth is the best in the category: chaining a funnel into a cohort into retention and then replaying the drop-off sessions worked end to end without exporting
- + Conversion drivers surfaced an activation correlate I would not have guessed from the funnel alone
- + Overage on Plus bills at 1.0x your per-event fee rather than a penalty rate, and experiment exposure events are free — two terms that favor the buyer
- + Agent Analytics (trace analysis, LLM evaluators, topic clustering) is aimed at teams shipping AI agents, which almost no other analytics vendor covers
Cons
- - No published per-event rate anywhere — Plus pricing lives only in an estimator widget, and Growth/Enterprise are quote-only
- - Session replay retention is one month on every plan; longer retention is an add-on, so quarter-over-quarter replay comparison is impossible by default
- - One active experiment on Free and Plus is a trial allowance; real experimentation needs Growth plus percentage-priced add-ons
- - Two vendor pages state the free ceiling differently (2M events vs 10K MTUs + 2M events), so actual limits must be checked in the billing panel
- - The interface has many paths to the same question; the non-analyst I onboarded needed training before self-serving
Frequently Asked Questions
Which is better, Heap or Amplitude?▼
Amplitude scores higher at 4.2/5 vs 3.8/5 for Heap, making it the better-rated option in our comparison.
What is the difference between Heap and Amplitude?▼
Heap: Heap, part of Contentsquare, automatically captures every click and page view on a site or app, so behaviour can be analysed without defining events in advance. Amplitude: Amplitude is a product analytics platform that tracks user behaviour across a product, with AI assistance for analysis, experiments and feedback.
Is Heap or Amplitude more affordable?▼
Heap starts at €0/mo, Amplitude starts at €0/mo. Check the comparison table above for current pricing.
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