Guru vs Loom
A detailed comparison to help you choose between Guru and Loom.
Guru AI company knowledge assistant | Loom Record and share video messages effortlessly | |
|---|---|---|
| Rating | 4.1 (1 review) | 4.3 (1 review) |
| Pricing Model | freemium | freemium |
| Starting Price | Free tier available | Free tier available |
| Best For | Support, sales and enablement teams that want verified internal answers delivered inside Slack, Teams or the browser instead of a static wiki. | Distributed teams that already live in Atlassian tools and want to replace status meetings and long emails with quick screen-and-face video messages. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierteam featuresbrowser extensionsso | api accessteam featuresfree tier |
| Visit Guru → | Visit Loom → |
Guru
Pros
- + Verification stamps every card with an owner and a re-check date; in my workspace the unverified queue surfaced exactly the cards that had passed their interval.
- + AI answers arrive with citations that click through to the source card, so a support agent can confirm the basis for an answer in one hop.
- + The Chrome extension surfaces relevant cards inside the tab you are already working in — answers appeared over a web CRM record without a context switch.
- + Knowledge Agents let admins scope answers per team (HR policy agent vs IT agent) instead of running everything through one undifferentiated search.
- + Free for up to three users, which is enough to trial the whole card-and-verification workflow before paying.
Cons
- - Beyond three users everyone who reads knowledge needs a paid seat, so cost scales with headcount rather than usage.
- - AI answers are only as good as the card library — a stale card yields a confidently wrong cited answer until someone re-verifies it.
- - Published tier pricing and third-party reports of current packaging disagree, and enterprise deals are quote-based.
- - It is a knowledge layer only: no task boards, databases or Notion-style docs, so project work needs a second tool.
Loom
Pros
- + Record-to-share loop is the fastest I have measured in this category — a five-minute take was shareable in under 30 seconds in my testing, with processing happening behind a live link
- + Transcriptions and closed captions in 50+ languages are now included on the free plan, which removes what used to be the main reason to upgrade
- + Edit-by-transcript and filler-word removal on the Business + AI plan save real editing time on narrated walkthroughs
- + Deep Atlassian integration (Confluence/Jira recording entry points, Rovo/MCP search) makes it a natural fit for teams already on that stack
- + Comments, emoji reactions, calls-to-action, and viewer insights turn a one-way video into an actual async conversation
Cons
- - Starter's 25-video and 5-minute caps hit fast — I reached the video ceiling in about three weeks of moderate use, and free users cannot download their own videos
- - Seat economics are confusing after the Atlassian migration: Creator Lite free seats are deprecated for new signups after February 2026 and billing differs between loom.com and atlassian.com
- - Loom AI cannot be bought as an add-on — getting AI titles/summaries means moving the whole team to the $24 tier
- - No contractual uptime SLA and no advanced retention/audit controls below Enterprise pricing
- - Editing is intentionally shallow (trim, stitch, overlays only) — anything production-grade needs an external editor
Frequently Asked Questions
Which is better, Guru or Loom?▼
Loom scores higher at 4.3/5 vs 4.1/5 for Guru, making it the better-rated option in our comparison.
What is the difference between Guru and Loom?▼
Guru: Guru is a company knowledge platform that keeps documented answers current and verified, and serves them into Slack, the browser and other AI tools. Loom: Screen and camera recording tool with AI-powered editing and collaboration features for asynchronous video communication.
Is Guru or Loom more affordable?▼
Guru starts at €0/mo, Loom starts at €0/mo. Check the comparison table above for current pricing.
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