Gorgias vs HubSpot
A detailed comparison to help you choose between Gorgias and HubSpot.
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How to choose
Neither tool has user reviews on ToolSpotter yet, so we don't pick a winner. Compare them on what they're built for: Gorgias — Ecommerce brands on Shopify, BigCommerce or Magento that want one inbox with native order context and per-resolution AI pricing.; HubSpot — Small to mid-market teams that want one shared customer record across marketing, sales and service and are willing to budget for the Professional step when automation needs get serious..
Gorgias AI helpdesk built for e-commerce | HubSpot All-in-one CRM marketing and sales platform | |
|---|---|---|
| Rating | 4.0 (1 review) | 4.0 (1 review) |
| Pricing Model | paid | freemium |
| Starting Price | From $10/mo | Free tier available |
| Best For | Ecommerce brands on Shopify, BigCommerce or Magento that want one inbox with native order context and per-resolution AI pricing. | Small to mid-market teams that want one shared customer record across marketing, sales and service and are willing to budget for the Professional step when automation needs get serious. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | team features | api accessteam featuresfree tiermobile app |
| Visit Gorgias → | Visit HubSpot → |
Gorgias
Pros
- + Order history, tracking and refunds sit inside the ticket; I acted on Shopify orders without leaving the inbox in my test
- + Unlimited user seats on every plan above Starter, so seasonal staff do not inflate the bill
- + AI Agent is billed per resolved interaction ($0.90 on most plans) and only charges what it closed alone
- + Revenue statistics attribute sales to support conversations, with attribution events firing correctly in my sandbox
- + Shopify-backed ecosystem: Shopify is an investor and the integration depth reflects it
Cons
- - Ecommerce-only data model; poor fit outside online retail
- - Automated replies count as billable tickets, so the helpdesk meter rises with automation
- - Two separate meters (helpdesk tickets + AI interactions) with overage on both during peaks
- - Gorgias's own pages disagree on included AI interaction counts (30 vs 90-2,500 depending on plan)
- - Policy-edge tickets (out-of-window returns in my test) always hand off to humans rather than resolving
HubSpot
Pros
- + One shared contact record across marketing, sales, service and reporting — in my portal build, lifecycle stages flowed between hubs without the sync plugins point solutions require
- + Starter is the real deal for small teams: unbranded forms and emails, simple automation, 1,000 marketing contacts and free view-only seats for $20/seat list price (promotional $7-$10 for new customers at time of writing)
- + Transparent, published price ladders for every hub and contact tier — no forced sales call to find the Starter or Professional rate (hubspot.com pricing, verified September 2026)
- + Ecosystem depth is unmatched in this category: app marketplace, agency partner network, and phone support from Professional up
- + Free plan (up to 2 users, 2,000 emails/month) is a genuinely usable CRM, not a demo — good for a first company or a side project
Cons
- - The Starter-to-Professional jump is brutal: $20/seat to $800/month plus a mandatory $3,000 onboarding fee charged automatically, with nothing in between
- - Contact tiers dominate the bill at scale — a worked mid-size example lands near $28,310 all-in for year one (SMTPedia), before add-ons
- - All Core Seats price at the highest edition anywhere in the account, so one Sales Hub Enterprise licence silently reprices every marketing seat
- - The $7 Starter promotion is temporary, new-customer-only and reverts toward the $20 list price at renewal — budget the renewal, not the offer
- - Specialist depth is capped: the workflow builder, CMS and attribution reporting all give way to dedicated tools once you pass mid-market complexity
Frequently Asked Questions
Which is better, Gorgias or HubSpot?▼
It depends on your specific needs — neither tool has user reviews on ToolSpotter yet, so we don't rank one above the other. Gorgias is best for: Ecommerce brands on Shopify, BigCommerce or Magento that want one inbox with native order context and per-resolution AI pricing.. HubSpot is best for: Small to mid-market teams that want one shared customer record across marketing, sales and service and are willing to budget for the Professional step when automation needs get serious..
What is the difference between Gorgias and HubSpot?▼
Gorgias: Gorgias is a helpdesk built for online stores that brings email, chat, social and SMS into one inbox, with AI agents answering common shopper questions. It plugs into Shopify and other ecommerce platforms. HubSpot: Comprehensive CRM platform that unifies marketing, sales, and customer service with AI-powered insights and automation tools.
Is Gorgias or HubSpot more affordable?▼
Gorgias starts at €10/mo, HubSpot starts at €0/mo. Check the comparison table above for current pricing.
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