Dixa AI vs Gorgias
A detailed comparison to help you choose between Dixa AI and Gorgias.
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Verdict: Gorgias wins
Gorgias scores 4.0/5, edging out Dixa AI at 3.8/5. Ecommerce brands on Shopify, BigCommerce or Magento that want one inbox with native order context and per-resolution AI pricing.
Dixa AI Unified conversational customer service | Gorgias AI helpdesk built for e-commerce | |
|---|---|---|
| Rating | 3.8 (1 review) | 4.0 (1 review) |
| Pricing Model | paid | paid |
| Starting Price | From $39/mo | From $10/mo |
| Best For | Mid-sized European consumer and ecommerce brands that want phone, chat, email and social in one workspace with AI priced per conversation rather than per resolution. | Ecommerce brands on Shopify, BigCommerce or Magento that want one inbox with native order context and per-resolution AI pricing. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | team featuressso | team features |
| Visit Dixa AI → | Visit Gorgias → |
Dixa AI
Pros
- + Contact centre (phone, IVR, recording, callback, voicemail) is included in every plan — in my testing a call landed in the same stream as chat and email history
- + Mim AI agent is a flat €0.40 per conversation with no seat fee and no allowance cap, making cost estimation straightforward
- + Order data, loyalty status and past conversations sit next to the dialogue in Team Hub
- + Automatic 'offered' routing assigns conversations to the best-matched available agent instead of a cherry-pick queue
- + EU customer data stored on AWS in Ireland, which shortens European procurement
Cons
- - Premium seat pricing (€89/agent/month entry) before any AI add-ons — real per-agent cost with Copilot lands near €128 by Dixa's own math
- - AI is billed on top everywhere: Copilot at €39/seat and Mim per conversation
- - Smaller integration ecosystem than Zendesk or Freshdesk; niche tools need API work
- - Mim handles routine commerce workflows well but is deliberately policy-bound rather than open-ended
- - Key capabilities — Enterprise API limits, custom roles, auto redaction — are gated above the Growth plan
Gorgias
Pros
- + Order history, tracking and refunds sit inside the ticket; I acted on Shopify orders without leaving the inbox in my test
- + Unlimited user seats on every plan above Starter, so seasonal staff do not inflate the bill
- + AI Agent is billed per resolved interaction ($0.90 on most plans) and only charges what it closed alone
- + Revenue statistics attribute sales to support conversations, with attribution events firing correctly in my sandbox
- + Shopify-backed ecosystem: Shopify is an investor and the integration depth reflects it
Cons
- - Ecommerce-only data model; poor fit outside online retail
- - Automated replies count as billable tickets, so the helpdesk meter rises with automation
- - Two separate meters (helpdesk tickets + AI interactions) with overage on both during peaks
- - Gorgias's own pages disagree on included AI interaction counts (30 vs 90-2,500 depending on plan)
- - Policy-edge tickets (out-of-window returns in my test) always hand off to humans rather than resolving
Frequently Asked Questions
Which is better, Dixa AI or Gorgias?▼
Gorgias scores higher at 4.0/5 vs 3.8/5 for Dixa AI, making it the better-rated option in our comparison.
What is the difference between Dixa AI and Gorgias?▼
Dixa AI: Dixa is a customer service platform for ecommerce brands that brings every support channel into one place, with AI that resolves routine enquiries. Gorgias: Gorgias is a helpdesk built for online stores that brings email, chat, social and SMS into one inbox, with AI agents answering common shopper questions. It plugs into Shopify and other ecommerce platforms.
Is Dixa AI or Gorgias more affordable?▼
Dixa AI starts at €39/mo, Gorgias starts at €10/mo. Check the comparison table above for current pricing.
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