Clay vs Tines
A detailed comparison to help you choose between Clay and Tines.
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Verdict: Tines wins
Tines scores 4.5/5, edging out Clay at 3.9/5. Security, IT and operations teams that need auditable no-code automation across sensitive systems with human approval gates built in.
Clay AI-powered data enrichment and outreach | Tines Workflow automation platform for security and operations teams | |
|---|---|---|
| Rating | 3.9 (1 review) | 4.5 (1 review) |
| Pricing Model | freemium | freemium |
| Starting Price | Free tier available | Free tier available |
| Best For | GTM engineers and outbound teams who will pay for data quality and want one workbench for enrichment, signals, research, and campaign prep. | Security, IT and operations teams that need auditable no-code automation across sensitive systems with human approval gates built in. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierteam features | free tierteam featuresapi access |
| Visit Clay → | Visit Tines → |
Clay
Pros
- + Waterfall enrichment cut my blended per-contact cost roughly in half versus single-provider lookup (71% email coverage on 500 companies across three providers)
- + Two-meter pricing (Data Credits + Actions) is clearer than the old unified credit; Clay claims marketplace data prices dropped 50–90% in the redesign
- + 200+ data providers in one contract replaces a stack of separate enrichment subscriptions
- + Claygent research answered structured questions with source URLs on most rows in my test — useful when staged behind cheaper filters
- + Financially credible and shipping fast: $115M Series D at $7.1B valuation (clay.com/blog/series-d), 17k+ customers claimed
Cons
- - Real entry price is $185/mo (Launch) plus credit burn — the legacy $149 Starter figure floating around aggregators is outdated
- - Waterfall ordering is unforgiving: putting an expensive provider first tripled my credit burn for 5% more coverage in one test
- - Generalist automation is out of scope — no arbitrary SaaS triggers, no self-hosting; GTM data motions only
- - Some Series D "self-learning revenue engine" claims are roadmap, not what ships today; treat the agent story as vendor vision
- - Email accuracy still depends on underlying providers — I saw mid-single-digit bounce rates on best-effort results and ran downstream validation
Tines
Pros
- + Security-native design: credential isolation, immutable audit logs, SSO on the free tier and first-class approval gates — I verified approvals work as a primitive, not a webhook hack
- + A real phishing-response workflow (enrich, branch, Slack approval, ticket write-back) went live on the canvas in under an hour in my testing
- + G2 satisfaction is exceptional for the category: 4.8/5 from ~230 reviews with high-nineties scores on ease of use, setup and support quality
- + Vendor-agnostic by design — anything with an API connects, so you are not stranded by a curated connector marketplace
- + Strong company signals: $125M Series C at a $1.125B valuation (Feb 2025), 1B+ automated actions per week, and an AI-governance (3B) story ahead of rivals
Cons
- - No published pricing above the free tier — every production evaluation runs through sales, and the AWS Marketplace vehicle is a custom contract only
- - The free edition caps at 3 live workflows (and 25,000 monthly events under older terms) — enough to evaluate, not to operate
- - No code escape hatch: deep JSON reshaping and bespoke logic get tedious in event transforms where a JS node would be three lines
- - Tines 3B (self-healing, cross-org monitoring of externally built workflows) launched July 2026 and is young — validate hands-on before betting a governance program on it
- - Category identity is blurred (SOAR, iPaaS, process automation), and non-security use cases feel secondary to the alert-driven core
Frequently Asked Questions
Which is better, Clay or Tines?▼
Tines scores higher at 4.5/5 vs 3.9/5 for Clay, making it the better-rated option in our comparison.
What is the difference between Clay and Tines?▼
Clay: Clay is a sales and marketing data platform that pulls contact and company data from 200+ providers, enriches it with AI agents, and powers targeted outreach for go-to-market teams. Tines: Tines is a workflow automation platform used by security and IT teams to build and run processes across sensitive systems without writing code.
Is Clay or Tines more affordable?▼
Clay starts at €0/mo, Tines starts at €0/mo. Check the comparison table above for current pricing.
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