Clay vs Make
A detailed comparison to help you choose between Clay and Make.
Clay AI-powered data enrichment and outreach | Make Visual automation platform for everyone | |
|---|---|---|
| Rating | 3.9 (1 review) | 4.2 (1 review) |
| Pricing Model | freemium | freemium |
| Starting Price | Free tier available | Free tier available |
| Best For | GTM engineers and outbound teams who will pay for data quality and want one workbench for enrichment, signals, research, and campaign prep. | Ops-minded individuals and small teams who want visual, branching automation with real debugging and do not need self-hosting. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierteam features | no codefree tier |
| Visit Clay → | Visit Make → |
Clay
Pros
- + Waterfall enrichment cut my blended per-contact cost roughly in half versus single-provider lookup (71% email coverage on 500 companies across three providers)
- + Two-meter pricing (Data Credits + Actions) is clearer than the old unified credit; Clay claims marketplace data prices dropped 50–90% in the redesign
- + 200+ data providers in one contract replaces a stack of separate enrichment subscriptions
- + Claygent research answered structured questions with source URLs on most rows in my test — useful when staged behind cheaper filters
- + Financially credible and shipping fast: $115M Series D at $7.1B valuation (clay.com/blog/series-d), 17k+ customers claimed
Cons
- - Real entry price is $185/mo (Launch) plus credit burn — the legacy $149 Starter figure floating around aggregators is outdated
- - Waterfall ordering is unforgiving: putting an expensive provider first tripled my credit burn for 5% more coverage in one test
- - Generalist automation is out of scope — no arbitrary SaaS triggers, no self-hosting; GTM data motions only
- - Some Series D "self-learning revenue engine" claims are roadmap, not what ships today; treat the agent story as vendor vision
- - Email accuracy still depends on underlying providers — I saw mid-single-digit bounce rates on best-effort results and ran downstream validation
Make
Pros
- + Visual bundle-level debugger: in my router test I traced dropped records to a timezone filter in under a minute, something Zapier's flat step log makes slow
- + Credit pricing stays cheap at realistic volumes — 10,000 credits/month tiers started at $9–$12/mo billed annually at time of writing (make.com/en/pricing)
- + HTTP, JSON, and XML modules are strong enough to replace custom code for most API glue work in my builds
- + Error handling is explicit: scoped error handlers and break directives mean one bad record does not kill a whole run
- + Celonis ownership and a product dating to 2012 (as Integromat) give it one of the longer reliability track records in the category
Cons
- - Polling triggers burn credits on every scheduled check whether or not data changed; my naive 1-minute poll ate budget until I moved to webhooks
- - No self-hosting and no source-available license — cloud-only, which rules it out for data-residency requirements
- - Run history on the free plan is short (three days at time of writing), so debugging real incidents needs a paid plan
- - The concepts curve (bundles vs arrays, iterators, aggregators) is steeper than Zapier's; expect a week before complex flows feel natural
- - Pricing is inconsistent across sessions — Make has served different Core/Pro/Teams price cards ($9/$16/$29 vs $12/$21/$38 annually), so confirm your quote
Frequently Asked Questions
Which is better, Clay or Make?▼
Make scores higher at 4.2/5 vs 3.9/5 for Clay, making it the better-rated option in our comparison.
What is the difference between Clay and Make?▼
Clay: Clay is a sales and marketing data platform that pulls contact and company data from 200+ providers, enriches it with AI agents, and powers targeted outreach for go-to-market teams. Make: Make is a visual automation platform where you connect apps and build multi-step workflows by drawing them on a canvas.
Is Clay or Make more affordable?▼
Clay starts at €0/mo, Make starts at €0/mo. Check the comparison table above for current pricing.
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