Apollo.io vs Clay
A detailed comparison to help you choose between Apollo.io and Clay.
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Verdict: Clay wins
Clay scores 4.8/5, edging out Apollo.io at 4.1/5. Try Clay if you need a top-rated option.
Apollo.io AI-powered B2B prospecting and outreach | Clay AI-powered data enrichment and outreach | |
|---|---|---|
| Rating | 4.1 (undefined reviews) | 4.8 (undefined reviews) |
| Pricing Model | ||
| Starting Price | Free tier available | Free tier available |
| Best For | — | — |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierteam features | free tierteam features |
Apollo.io
Pros
- + 275M B2B contact database
- + AI email writing built-in
- + Free tier is generous
Cons
- - Data quality varies
- - Can get expensive at scale
Clay
Pros
- + 75+ data enrichment sources
- + AI personalization at scale
- + GTM workflow automation
Cons
- - Complex to master
- - Credit-based pricing
Frequently Asked Questions
Which is better, Apollo.io or Clay?▼
Clay scores higher at 4.8/5 vs 4.1/5 for Apollo.io, making it the better-rated option in our comparison.
What is the difference between Apollo.io and Clay?▼
Both are AI tools, but they serve different use cases. Visit each tool's page for details.
Is Apollo.io or Clay more affordable?▼
Apollo.io pricing varies, Clay pricing varies. Check the comparison table above for current pricing.
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