Apollo.io vs Clay

A detailed comparison to help you choose between Apollo.io and Clay.

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Verdict: Clay wins

Clay scores 4.8/5, edging out Apollo.io at 4.1/5. Try Clay if you need a top-rated option.

Apollo.io

AI-powered B2B prospecting and outreach

Clay

AI-powered data enrichment and outreach

Rating4.1 (undefined reviews)4.8 (undefined reviews)
Pricing Model
Starting PriceFree tier availableFree tier available
Best For
Free Tier
API Access
Team Features
Open Source
Tags
free tierteam features
free tierteam features

Apollo.io

Pros

  • + 275M B2B contact database
  • + AI email writing built-in
  • + Free tier is generous

Cons

  • - Data quality varies
  • - Can get expensive at scale
View full Apollo.ioreview →

Clay

Pros

  • + 75+ data enrichment sources
  • + AI personalization at scale
  • + GTM workflow automation

Cons

  • - Complex to master
  • - Credit-based pricing
View full Clayreview →

Frequently Asked Questions

Which is better, Apollo.io or Clay?
Clay scores higher at 4.8/5 vs 4.1/5 for Apollo.io, making it the better-rated option in our comparison.
What is the difference between Apollo.io and Clay?
Both are AI tools, but they serve different use cases. Visit each tool's page for details.
Is Apollo.io or Clay more affordable?
Apollo.io pricing varies, Clay pricing varies. Check the comparison table above for current pricing.

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