Amplitude vs Mixpanel
A detailed comparison to help you choose between Amplitude and Mixpanel.
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Verdict: Amplitude wins
Amplitude scores 4.2/5, edging out Mixpanel at 4.1/5. Product and growth teams who will use deep cohort, funnel and retention analysis daily and can get a written per-event rate before scaling past the free tier.
Amplitude Product analytics platform that tracks user behavior and predicts outcomes | Mixpanel Product analytics platform for tracking user behavior and conversion funnels | |
|---|---|---|
| Rating | 4.2 (1 review) | 4.1 (1 review) |
| Pricing Model | freemium | freemium |
| Starting Price | Free tier available | Free tier available |
| Best For | Product and growth teams who will use deep cohort, funnel and retention analysis daily and can get a written per-event rate before scaling past the free tier. | SaaS and mobile product teams that want fast, self-serve funnel, retention and path analysis with replay and experiments bundled in, and do not need raw SQL access. |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierapi accessteam features | free tierapi accessteam features |
| Visit Amplitude → | Visit Mixpanel → |
Amplitude
Pros
- + The free tier carried a complete analysis workflow for me — funnel, retention, cohorts, dashboards and session replay — at 2M events/month with unlimited teammates
- + Analysis depth is the best in the category: chaining a funnel into a cohort into retention and then replaying the drop-off sessions worked end to end without exporting
- + Conversion drivers surfaced an activation correlate I would not have guessed from the funnel alone
- + Overage on Plus bills at 1.0x your per-event fee rather than a penalty rate, and experiment exposure events are free — two terms that favor the buyer
- + Agent Analytics (trace analysis, LLM evaluators, topic clustering) is aimed at teams shipping AI agents, which almost no other analytics vendor covers
Cons
- - No published per-event rate anywhere — Plus pricing lives only in an estimator widget, and Growth/Enterprise are quote-only
- - Session replay retention is one month on every plan; longer retention is an add-on, so quarter-over-quarter replay comparison is impossible by default
- - One active experiment on Free and Plus is a trial allowance; real experimentation needs Growth plus percentage-priced add-ons
- - Two vendor pages state the free ceiling differently (2M events vs 10K MTUs + 2M events), so actual limits must be checked in the billing panel
- - The interface has many paths to the same question; the non-analyst I onboarded needed training before self-serving
Mixpanel
Pros
- + Funnels and flows returned in a couple of seconds on my test project, and the flows report surfaced a checkout step-ordering problem within minutes of instrumentation
- + Every plan now bundles session replay, heatmaps, experiments and feature flags, so the small-team plan is no longer analytics-only
- + Free tier covers 1M events, 10K replays and unlimited seats with no credit card — enough to run a real product for months
- + The interface is the most self-serve in the category: non-analysts I onboarded built and shared reports without SQL
- + The pricing calculator shows your exact Growth tier before purchase, so the bill is knowable up front if you use the vendor page
Cons
- - On the free plan, crossing 1M events blocks access to your own reports until the next month or an upgrade
- - Cohorts can be created but not saved on free, and the 10-active-flag ceiling hit before the event allowance did in my test
- - No SQL access to raw events and warehouse export is a paid add-on, so data teams cannot treat Mixpanel as the source of truth
- - B2B measurement (Group Analytics), Data Pipelines and Metric Trees are add-ons or Enterprise-only, which erodes the headline price
- - Third-party Growth pricing figures disagree widely in my research — treat any price not on mixpanel.com as stale
Frequently Asked Questions
Which is better, Amplitude or Mixpanel?▼
Amplitude scores higher at 4.2/5 vs 4.1/5 for Mixpanel, making it the better-rated option in our comparison.
What is the difference between Amplitude and Mixpanel?▼
Amplitude: Amplitude is a product analytics platform that tracks user behaviour across a product, with AI assistance for analysis, experiments and feedback. Mixpanel: Mixpanel is a product analytics platform for tracking how people actually use a product, with funnels, cohorts, session replay, experiments and feature flags in one place.
Is Amplitude or Mixpanel more affordable?▼
Amplitude starts at €0/mo, Mixpanel starts at €0/mo. Check the comparison table above for current pricing.
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